Turkey Job Openings
KANTAR
Brand Domain Lead
Istanbul
FULL TIME
August 27, 2024
Accountabilities, Responsibilities and Key Activities
- Country Domain Revenue: financial target and year on year growth
- Country OP: margin and year on year growth
- Country efficiency metrics
- Performance: absolute and year on year improvement; post project feedback – KCSS and Vantage
- People development: Mentor, rollout and support of domain expertise learning framework - KES
Key Accountabilities, which drive the required outcomes, include:
- Deliver value and impact to clients through the application of domain expertise
- Seen by the client as a guide in the field – by using knowledge of philosophies and POV to land advice given to the client, putting the advice in context and providing clear recommendations and return on investment
- Increased commercial competence and accountability within domain and broader teams
- Demonstrable contribution to the continued development of the Insights and wider Kantar offer
- Demonstrable contribution to a significant increase in revenue through the application of expertise
- Lead internal learning and actively contribute to sharing forums
Key activities and behaviours, which support the role’s accountabilities, include:
- Proactively work with Client Leaders to engage senior contacts within clients (including outside insights functions), seeking to understand client issues by asking the right people the right questions, and applying expertise to provide solutions and deliver value to the client and to Kantar
- Review of our impact - at least top 5 projects each month – and share learning
- Challenge clients and internal teams to elevate domain conversation in order to add higher level of return to the client
- Championing the commercial application of the core Insights (& Kantar) solutions relevant to the domain. Must be aware of the broader Kantar portfolio, so can connect adjacent domains and recommend other solutions for efficient impact
- Continuously feeding back to other internal guides (+client leads, product development and solutions teams) on client issues. The feedback is aimed at improving tools and our ability to deliver value to clients
- Partnering with colleagues to share knowledge and fresh thinking to ensure relevance, future focus and innovation across their immediate domain and broader Insights and Kantar portfolio
- Mentoring individuals and teams to ensure proficient understanding of behaviours, tools, and methodologies and how to apply them to solve client issues and contribute
- Developing the ability of individuals and teams to engage expertly and credibly, externally with clients and internally with peers, and communicate the advantages delivered through our tools and expertise
- Encourage and motivate teams through displaying passion for their domain, igniting curiosity and desire to develop skills and fulfil potential
- Dedicatedly networking within Kantar, building relationships with client leads and other domain guides and seeking out ways to partner and contribute across the client portfolio
Technical Skills and Experience
- Effecting client outcomes / decisions – including clients outside traditional insights functions
- Engagement with VP+ level clients to understand issues and convert to business opportunities
- Building internal networks resulting in the application of expertise
- Influencing clients to adopt new insights based on Kantar core solutions
- Having improved the capability of individuals and teams to solve client issues
- Delivering solutions including multiple data sources
- Adapting style to respond to a variety of client and market needs
- Inspiring action in teams, clients and the wider organisation
- Contributing to white papers, conferences
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We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
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