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Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: Courage, Joy, Equity and Excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
At Pfizer we know that great things happen anywhere people come together with one shared goal.
Country Brand Lead
HOW WE IMPACT PATIENTS
All over the world, Pfizer colleagues work together to positively impact health for everyone, everywhere. Our colleagues can grow and develop a career that offers both individual and company success; be part of an ownership culture that values diversity and where all colleagues are energized and engaged; and the ability to impact the health and lives of millions of people. Pfizer, a global leader in the biopharmaceutical industry, is continuously seeking top talent who are inspired by our purpose to innovate to bring therapies to patients that significantly improve their lives.
HOW YOU WILL CONTRIBUTE
The key responsibilities in this role include:
Core components
Strategy development and Execution to Maximize Revenues

• Execute prelaunch plan and finalize launch plan
• Develop and implement brand strategies
• Lead development of Country Brand Plan
• Drive development and execution of omnichannel tactical plan
• Maximize the effectiveness of omnichannel model through optimizing the contents and use of traditional and digital channels
• Analyze data, interpret and communicate clear, actionable recommendations
• Meet/exceed local revenue targets
• Drive game changer, first in industry initiatives
• Has a strong relationship with all relevant internal stakeholders in country (e.g. Field, Medical, H&V, Policy & Public Affairs, Legal, Compliance, Quality, HR, and Regulatory) and above country (e.g. Global Brand Team members)

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Financial Planning

• Accountable for the planning, spending & monitoring the budget agreed for areas of responsibility & developing regular forecast updates to lead financial planning
• Oversee sales and forecasts to provide country input into overall forecasts

Cross-functional Team Leadership

• Drive local cross-functional team to achieve brand awareness and uptake objectives
• Lead in-country cross functional team, including coordinating and directing the activities of members of the team as appropriate in order to achieve success
• Represent Turkey team in GLocal workstreams, ensuring strong country input for global strategy-making, and global support for local initiatives

Customer Engagement & Insight

• Coordinate with customer facing commercial, medical and PHI colleagues to design and implement value-added partnership programs
• Manage relations with key external stakeholders to ensure strong and consistent Pfizer engagement
• Actively engage with advocates and other important customers as appropriate
• Ensure that key customer and patient insights, as well as market issues are well understood and processed into the local and global business plans

WHAT WE EXPECT

• Min 2 years of product management experience in a multinational pharmaceutical company will be preferred
• Proven strategic and operational marketing planning skills
• Track record in defining and realizing incremental growth strategies
• Ability to prioritize among and deliver on complex tasks
• Ability to engage and influence cross-functional teams
• Willingness to take appropriate and calculated risks to boost innovation
• Experience in insight generation
• Ability to analyze data, interpret and communicate clear and actionable recommendations
• Ability to deploy performance metrics
• Exceptional interpersonal skills
• Track record of working collaboratively with others across functions
• Proficiency in Turkish and English languages
• Willingness to travel as required
• Experience interacting with external customers & stakeholders and acting upon customer insights

WHAT YOU CAN EXPECT
At Pfizer, we invest in creating an environment which unleashes the power of our people. Some of our key drivers:
Please refer to Hiring Manager Toolkit for detailed information on recruitment process
Diversity, Equity and Inclusion - Everyone has something to offer. We believe that a diverse and inclusive organization is crucial to building a successful organization. Pfizer is committed to celebrating this in all its forms ensuring we are as diverse as the patients and communities we serve.
When you grow, We Grow! - All colleagues are empowered to unleash their full potential, delivering on our company purpose through non-linear career paths, made of a diverse set of experiences.
Health & Wellbeing– We empower our colleagues to better care for themselves and make new investments to help them manage their mental and physical well-being. Ensuring an environment where colleagues can unleash their power and bring joy at work is one of our focus areas.
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OTHER DETAILS (INCLUDE AS NECESSARY)
(highlighted in grey the ones recommended for external posting)
 GJL: 060/070
 Division: Commercial Organization
 Job Family: Marketing
 Location: TUR - İstanbul