Job Title: Client Lead
Reports to: Senior Client Lead
Department: Channel 4 Sales
Location: London
Job Grade: M

DEPARTMENT DESCRIPTION

Channel 4 is funded purely by advertising revenue, meaning that the award-winning sales house, 4Sales, is instrumental to the successful running of the channel. https://www.4sales.com/

The Sales Department is charged with generating the maximum amount of revenue from Channel 4’s portfolio of products on a sustainable basis.

Within the Sales Department, the Agency Sales team are responsible for ensuring that Channel 4’s inventory of products (and those of its third party trading partners) are constructed and then utilised to maximum capacity. They are responsible for advising negotiators about the level of flexibility in the deal book, what the sales policy encompasses, and then managing and delivering the deals subsequently negotiated to a successful conclusion.

JOB PURPOSE

To help create & deliver the Client strategy for the independent agency Customer groups, forging meaningful & long-term relationships with top marketers (and the client facing teams in agencies). Drive preference of C4s proposition & products & diversify revenues across our existing portfolio – generating both new revenue streams & long-term business value for Channel 4.

KEY RESPONSIBILITIES

• Help devise and execute the client contact strategy for the group, working with agency counterparts to build & deliver a ‘one customer’ approach.
• Working with the Senior Client Sales Lead, manage the broader client strategy.
• Build relationships with top-tier clients & decision makers in agencies, increase the volume of client meetings, to create deeper and longer-term relationships. Utilise and work alongside the Commercial Development Lead & agency sales leadership team to create and sell-in commercial partnerships to drive revenue.
• Generate ‘diversification’ meetings & briefs to better upsell & cross sell clients.
• Work with Creative Hub to answer Client led creative briefs & ad break innovation.
• Create the forum for Channel 4 to better understand Clients business and marketing objectives, leading to earlier & better-quality briefs.
• Support Commercial Marketing in ensuring that there is effective CRM strategy for the agreed list of clients.
• Work with CM to help deliver events & initiatives across the year that drive engagement.
• Reporting into the Senior Client Sales Lead, but working closely with the Head of Client & Head of Sales Agencies.

ESSENTIAL EXPERIENCE & SKILLS

• Self-starter and comfortable working with a high degree of autonomy.
• Have a proven track record in selling to senior blue-chip clients (Marketing Director level) and can demonstrate an understanding of brand planning and marketing communications.
• Experience of engaging media agency Business Directors/Client Partners.
• The role requires an understanding of broadcast (spot), digital (VOD) and creative solutions (sponsorship, break innovation, PP and AFP).
• Must be a first-class presenter, relationship manager and negotiator.
• Comfortable working in a pressurised, fast-paced and high-value environment.

DESIRABLE EXPERIENCE & SKILLS

• Established senior relationships in both clients and agencies is preferred.
• Able to flex style and approach to manage key relationships with relevant customers. Comfortable dealing at a variety of levels, from Marketing Directors to Account Managers.

Hybrid working:

From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week.
Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. Employees then have the flexibility to decide where they spend the rest of the working week. All our offices are open five days a week.

Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won’t be able to consider your application without them.

• Please outline how you meet the ‘Essential Experience & Skills’ outlined in the Job Description (Max 500 words)