United Kingdom Job Openings
General Motors
Event Marketing Manager - United Kingdom
FULL TIME
August 13, 2024
Job Description
Role Overview:
We are seeking a dynamic and experienced individual to join our Experiential Marketing team, leading the expansion of Cadillac's brand presence in the UK. You will be passionate about building relationships, networking, and collaborating with local communities and key stakeholders to achieve Cadillac's commercial objectives. This role will focus on creating engaging experiences, events, activations, and partnerships that drive brand consideration, lead collection, and test drive bookings.
Key Responsibilities:
Event Management:
Community and Network Building:
Requirements:
Location: Th is role is categorized as remote. This means the successful candidate may be based anywhere in UK and is not expected to report to a GM worksite unless directed by their manager.
Why Join Us?
This is an exciting opportunity to be part of GM Europe's expansion into the UK. As the Events Marketing Manager, you will play a pivotal role in building a community of Cadillac advocates and driving the brand’s presence in a new market. If you are passionate about cars, marketing, and creating memorable experiences, we would love to hear from you.
We are seeking a dynamic and experienced individual to join our Experiential Marketing team, leading the expansion of Cadillac's brand presence in the UK. You will be passionate about building relationships, networking, and collaborating with local communities and key stakeholders to achieve Cadillac's commercial objectives. This role will focus on creating engaging experiences, events, activations, and partnerships that drive brand consideration, lead collection, and test drive bookings.
Key Responsibilities:
Event Management:
- Identify opportunities for Cadillac to showcase its EV portfolio at existing events, shows, and activations.
- Manage the budget for events, activations, and engagements, ensuring all activities are cost-effective and impactful.
- Lead the planning and execution of Cadillac's physical spaces and activations across the UK.
- Manage the full RSVP process and guest attendance for all events, ensuring smooth operations from pre-event to post-event stages.
- Collaborate with third-party suppliers and agency partners to ensure seamless event execution.
Community and Network Building:
- Develop and maintain relationships with local community leaders, influencers, and customers to drive targeted activities and engagement.
- Leverage existing community and business networking events to enhance Cadillac’s presence in key markets.
- Actively seek innovative, digital-first ideas to maximize lead collection and test drive bookings.
- Work closely with the content manager to create promotional content for upcoming engagements, ensuring broad outreach and engagement.
- Produce post-event reports, manage reconciliation processes, and share results on internal platforms like Yammer and social media.
- Coordinate with PR, social media, and communications teams to align event calendars and promotional activities.
Requirements:
- Minimum of 6-8 years of experience in marketing, with a strong background in automotive experiential marketing.
- Bachelor’s degree in marketing, business, or a related field.
- Proven ability to work independently and as part of a team, with a proactive and imaginative approach to problem-solving.
- Strong leadership skills, with experience in organizing and executing events.
- Fluent in English, with excellent communication and networking abilities.
Location: Th is role is categorized as remote. This means the successful candidate may be based anywhere in UK and is not expected to report to a GM worksite unless directed by their manager.
Why Join Us?
This is an exciting opportunity to be part of GM Europe's expansion into the UK. As the Events Marketing Manager, you will play a pivotal role in building a community of Cadillac advocates and driving the brand’s presence in a new market. If you are passionate about cars, marketing, and creating memorable experiences, we would love to hear from you.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
New Job Alerts
Kodiform Therapeutics Limited
Scientist (Cell & Molecular Biology)
London
FULL TIME
November 18, 2024
View Job Description
Home Office
Authorising Officer
Birmingham
FULL TIME & PART TIME
November 18, 2024
View Job DescriptionFrederic Robinson Brewery
Housekeepers
Ilkley
FULL TIME & PART TIME
November 18, 2024
View Job Description
Atherley's Bakery Farnsfield
Bakery Packer
Farnsfield
FULL TIME & PART TIME
November 18, 2024
View Job DescriptionEl Rachum Care
Cleaner/Carer
Burton upon Trent
PART TIME & CONTRACT
November 18, 2024
View Job Description
LloydsPharmacy Online Doctor
Customer Support Advisor
London
FULL TIME
November 18, 2024
View Job DescriptionLooking for similar job?
RBS International
CDD in-life Event Driven Review Analyst (12 months)
Edinburgh
FULL TIME
August 26, 2024
View Job Description
Suicide Awareness / Prevention UK
Suicide Prevention Online Chat Volunteer
PART TIME
August 8, 2024
View Job DescriptionSee What’s New: General Motors Job Opportunities
General Motors
GM China Corporate Communications Specialist
FULL TIME
October 12, 2024
View Job DescriptionNew Job Alerts
Kodiform Therapeutics Limited
Scientist (Cell & Molecular Biology)
London
FULL TIME
November 18, 2024
View Job Description
Home Office
Authorising Officer
Birmingham
FULL TIME & PART TIME
November 18, 2024
View Job DescriptionFrederic Robinson Brewery
Housekeepers
Ilkley
FULL TIME & PART TIME
November 18, 2024
View Job Description
Atherley's Bakery Farnsfield
Bakery Packer
Farnsfield
FULL TIME & PART TIME
November 18, 2024
View Job DescriptionEl Rachum Care
Cleaner/Carer
Burton upon Trent
PART TIME & CONTRACT
November 18, 2024
View Job Description
LloydsPharmacy Online Doctor
Customer Support Advisor
London
FULL TIME
November 18, 2024
View Job Description