About Kinaxis:

About Kinaxis

About the team:

About the team

About the role:

What you will do

• Design and execute global, complex and multi-channel marketing campaigns to create awareness and market leadership in key segments
• Project manage the end-to-end campaign process from ideation to execution working with cross-functional teams
• Ensure all marketing programs align to our corporate vision, go to market priorities, themes and brand guidelines
• Leverage insights into content and tactic preference by intent, persona and buyer’s journey stages to deliver the right program and content at the right time
• Tailor programs and messaging to align to prospect, customer, and industry-specific initiatives
• Leverage data and analytics to monitor campaign effectiveness, optimize performance, and identify opportunities for improvement and to inform future program design
• Utilize marketing automation and CRM platforms (6Sense, Linkedin, Highspot, Salesforce) to build, launch and track campaigns, manage lead nurturing workflows and measure campaign performance and ROI
• Stay informed about industry trends, best practices and emerging technologies in campaign and ABM marketing

What we are looking for

• Bachelor’s degree in marketing, communications, business or related field
• 5-7 years’ progressive work experience including experience B2B marketing with a focus on account-based marketing, campaign management, or demand generation
• Demonstrated success in developing, leading and executing multi-channel marketing campaigns that drive engagement, lead generation, and revenue growth
• Proficiency in marketing automation and CRM platforms and experience with account-based marketing tools and technologies
• Strong analytical skills and experience with data-driven decision making, including campaign performance measurement and optimization
• Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Strong communication and collaboration skills with the ability to work effectively across cross-functional teams and influence stakeholders
• Second European language highly beneficial; French or German.

Why join Kinaxis?:
Social Responsibility at Kinaxis: Our Diversity, Equity, and Inclusion Committee weighs in on hiring practices, talent assessment training materials, and mandatory training on unconscious bias and inclusion fundamentals. Sustainability is key to what we do and we’re committed to net-zero operations strategy for the long term. We are involved in our communities and support causes where we can make the most impact.

• Flexible vacation and Kinaxis Days (company-wide day off on the last Friday of every month)
• Flexible work options
• Physical and mental well-being programs
• Regularly scheduled virtual fitness classes
• Mentorship programs and training and career development
• Recognition programs and referral rewards
• Hackathons

For more information, visit the Kinaxis web site at www.kinaxis.com or the company’s blog at http://blog.kinaxis.com. Kinaxis strongly encourages diverse candidates to apply to our welcoming community. We strive to make our website and application process accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at recruitmentprograms@kinaxis.com. This contact information is for accessibility requests only and cannot be used to inquire about the status of applications.