Your mission

What you’ll be doing

• Establish the end-to-end digital marketing strategy that aligns with the needs and goals of the business.
• Lead the implementation of these capabilities, such as media planning and buying, search, conversion rate optimization and data and analytics to support future growth.
• Have a solid understanding of CRM and MAP tools and how they integrate with Google Ads and Linked In.
• Develop and implement comprehensive paid strategies (Google PPC, paid social, sponsored content, etc.) aligned with overall marketing goals.
• Collaborate closely with Content and Product Marketing managers to ensure the digital strategy aligns with the organization’s broader marketing efforts.
• Collaborate with our Content Marketing Manager to conduct in-depth keyword research to inform content creation and SEO strategies, optimizing content for search engine visibility and user experience.
• Manage Google PPC campaigns from strategy development to execution and optimization, ensuring maximum ROI and adherence to budgetary constraints.
• Monitor campaign performance, adjust bidding strategies, and implement A/B testing to improve click-through rates and conversion metrics.
• Experiment with new features and ad formats within Google Ads to drive innovation and stay ahead of competitors.
• Analyze campaign performance and other digital marketing metrics to continuously optimize strategies and tactics for improved results.
• Collaborate cross-functionally with internal teams, including design, product, and sales, to ensure alignment and integration of marketing efforts.
• Stay current with industry trends, best practices, and algorithm updates related to SEO, and PPC, and incorporate findings into strategies and tactics.

What you’ll bring

• Minimum of 7 years of experience in digital marketing, with a focus on SEO and PPC.
• Proven track record of developing and executing successful digital marketing campaigns that drive measurable results (i.e. qualified leads that convert).
• Deep understanding of Hub Spot and Salesforce for reporting and campaign tracking.
• Deep understanding of SEO best practices, keyword research tools, and conversion rate optimization techniques.
• Proficiency in Google Ads, Google Analytics, Google Search Console and other relevant digital marketing tools and platforms (knowledge in Matomo a plus).
• Strong analytical skills and ability to interpret data to inform decision-making and strategy development.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
• Leadership experience – you will be the sole authoritative role in the digital marketing team so will need to be comfortable and committed to managing your own respective department, tools and strategy.
• Creative thinking and problem-solving abilities, with a passion for staying ahead of industry trends and emerging technologies and sharing insights with the wider team.

• Able to 'Get Things Done' - both through formal and informal channels of communication.
• Driven by a challenge, thrives in a fast-paced scale-up environment.
• Strategic thinker with a passion for driving results through innovative content and digital marketing strategies led by data.
• Enjoys honest, transparent communication, leveraging the support of the wider business to ensure success.

What is in it for you?

Why join us?

• Cybersecurity is a great place to be! The security industry is fast-paced and continues to grow even during times of economic uncertainty.
• We provide a clear career path and learning budget to help set you up for success.
• Join a company that’s making a real impact. In addition to our sustainability goals, we empower ethical hackers from all backgrounds to earn a living.
• Be yourself! Our international team celebrates individuality and places a strong focus on diversity and inclusion.
• We are the proud winners of the Deloitte Rising Star award in 2020 and the Deloitte Fast 50 award in 2021.
• We’re backed by top investors who are enabling us to grow internationally.

About us