Digital Content Specialist
SUMMARY
This role will develop and deliver thoughtful, engaging, and vibrant content that tells the Southeastern story through its various digital channels, including its website and social media pages. This position is an integral part of the University Marketing team and is responsible for graphic design content for the University website, social media platforms, and print materials. Additionally, the position assists with website management, serves as the social media manager, and creates video content.
ESSENTIAL DUTIES AND RESPONSIBILITIES
· Assist with developing creative, vibrant, and engaging digital content and user experiences that are consistent with institutional priorities and work to strengthen the Southeastern brand.
· Assist with the University’s website, ensuring all content is current and relevant with regular maintenance within its Word Press-based Content Management System. Responsibilities include, but are not limited to, writing original content for various programs and departments, adding news and event information, creating new pages, updating content as requested and maintaining, maintaining standards for appearance and usability.
· Assist with managing University’s institutional social media channels by dynamic monthly content calendars, responding to all social communities, messages, and comments, and keeping up with trends in social networking strategies.
· Continually seek new opportunities to advance the University’s digital presence and effectively communicate with our various external audiences.
· Assist with the development and enforcement of policies related to the University’s website and social media presence that are carefully considered, planned, and communicated across campus.
· Engage in self-education opportunities to adapt to new technologies, pursue regular professional development, and engage with the field through research, publications, presentations, and contributions to discussions and developments.
· Create original content across photo, video, and graphic platforms, with the ability to design and produce quick-turnaround materials.
· Set-up technical equipment, including videography and photography equipment, and edit video content for use on the website, social media platforms, and through email.
· Edit original media content using Illustrator, Final Cut Pro, Adobe Suite, and You Tube.
· Collaborate with other departments to create custom digital marketing content for all media platforms, including scheduling content for multiple social media platform, website use and print materials.
· Assist and archive photos, videos, website, and graphics content.
· Other duties as assigned.
ADDITIONAL PERFORMANCE RESPONSIBILITIES (FUNCTIONS, DUTIES)
1. Attendance and Dependability: The employee can be relied upon to report to the assigned duty station at the scheduled time. The Employee can be relied upon to complete work in a timely, accurate, and thorough manner and is conscientious, about assignments.
2. Communication and Contact: The employee communicates effectively and professionally, both verbally and in writing, with superiors, colleagues, and individuals inside and outside of the University.
3. Relationships with Others: The employee works effectively and relates well with others including superiors, colleagues, and individuals inside and outside the University. The employee exhibits a professional manner in dealing with others and works to maintain constructive working environment.
4. Safety: The employee works safely, attends safety training offered/required, and follows appropriate safety rules and regulations. In relation to level of NIMs training completed, participates in incident management preparation and performs incident duties as assigned.
MINIMUM EDUCATION, TRAINING, AND EXPERIENCE
REQUIRED:
· Bachelor’s degree in marketing, public relations, advertising or graphic design; or a demonstrated minimum of five years of experience in one or more of these fields with the skills needed for this position.
· Demonstrated experience with content writing, website management, and social media platform management.
· Must possess creative skills and can initiate and complete work with minimal supervision.
· Experience in creating, writing, and editing marketing content and graphics for the web, with a proven ability to grow a social audience; and a willingness to adjust content strategy based on performance metrics.
· Experience managing websites in Word Press or a similar CMS.
· Basic understanding of HTML & CSS.
· Excellent project management and communication skills, with a willingness to contribute to team efforts by accomplishing related tasks as needed.
· A brand publisher mindset that seeks to understand what audience preferences and how to create content that appeals to each segment of the University’s audience.
· Experience in graphic design with proficiency in using current technology, such as Adobe Creative Suite, and the ability to develop web pages.
· Must exhibit initiative and demonstrate effective time management skills while successfully handling multiple projects and tasks concurrently with minimum supervision.
· Must be dependable, highly creative, articulate, and able to work well with a diverse group of clients and staff.
PREFERRED:
· Present an extensive portfolio that includes a variety of projects showcasing multiple creative and technical skills.

• Experience analyzing and utilizing Google Analytics.
• Three years or more of direct experience managing websites, web-based applications, and website content.

· Experience in an educational environment.
· Familiarity with video filming and editing.
Founded in 1909 as a teachers’ college, Southeastern Oklahoma State University continues the strong tradition of producing outstanding educators for southeast Oklahoma and north Texas. Student enrollment is approximately 5,500 students and the campus is situated in rural Oklahoma. The main campus located in Durant, Oklahoma, which is 90 miles north of Dallas, Texas, and 150 miles southeast of Oklahoma City. The community is close to Lake Texoma and the Choctaw Casino Resort. Southeastern Oklahoma State University continues to be among the nation’s most affordable universities according to the U. S. News & World Report’s America’s Best colleges.
Salary will be commensurate with qualifications and experience. The preferred start date is November 15, 2024. Review of applications will begin immediately and continue until filled.
Southeastern offers a comprehensive benefits package including university paid health, vision, life insurance, long term disability, retirement contributions to Oklahoma Teachers Retirement System, as well as a tuition waiver for employees and spouse/dependents who wish to enroll at Southeastern. Southeastern offers 24 paid holidays per fiscal year and has a generous leave package including annual/vacation leave, sick leave, personal leave, and birthday leave. In addition to the SE paid benefits, there are many voluntary products available to employees such as 403(b), Health Savings Account, Flexible Spending Account, dental, short term disability, dependent life insurance and a variety of ancillary benefits.
Employment is contingent upon the results of a national criminal and sex offender background check. Candidates must be eligible to work in the United States. SE participates in E-Verify.
SE is an AA/EEO employer committed to multicultural diversity.
Notice to applicants:
If selected, official transcripts from each degree-granting institution will be required upon date of hire.
It is Southeastern Oklahoma State University’s policy that all newly hired employees must provide an original social security card during the hiring process. Failure to provide an original social security card will delay the hiring process and ability to begin employment.
To Apply please visit: https://seok.csod.com/ux/ats/careersite/4/home/requisition/228?c=seok
Job Type: Full-time
Benefits:

• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• Durant, OK 74701: Relocate before starting work (Required)

Work Location: In person