Position: Performance Marketing Manager
Compensation Range: $100,000-$140,000 (annually)
Location: This position is remote within the United States.
About Healthy Labs
Healthy Labs is a high-growth, venture-backed startup revolutionizing Medicare marketing through technology and a commitment to transparency and trust. Our mission is to build a better Medicare experience for beneficiaries across the United States, continually evolving our data-driven approach to plan discovery.
Join our small, nimble team in transforming the Medicare industry and making a significant impact on people's lives.
Adir Ventures is an investment firm focused on technology-enabled insurance business. Some of their portfolio includes companies that are Healthy Labs (Medicare Marketing), My Plan Advocate (Healthcare Plans, Medicare), and Optimyl (Healthcare Plans, Small Business).
The Role
We're seeking a highly skilled and data-driven Performance Marketing Manager to drive our cutting-edge approach to Medicare marketing. In this role, you'll be instrumental in optimizing our multi-channel paid acquisition campaigns, analyzing complex data sets, and developing innovative strategies to increase ROI and drive revenue.
Key Responsibilities

• Develop, execute, and optimize multi-channel paid acquisition campaigns across social media, search, and display networks for Medicare-related products and services
• Apply system-level thinking to analyze complex data sets and derive actionable insights, driving continuous improvement in our marketing strategies
• Leverage technology to supercharge our marketing efforts and stay ahead of industry trends
• Conduct audience research and develop clever, creative campaign ideas for paid search and paid social in the Medicare market
• Monitor and optimize day-to-day performance across various media channels, with a focus on direct response and performance metrics
• Create and manage detailed reports on campaign results, data stories, and spend recommendations
• Collaborate closely with our tight-knit, cross-functional team to align marketing efforts with our vision of transforming the Medicare market
• Stay ahead of regulatory changes in the Medicare industry and adapt our marketing strategies accordingly
• Identify marketing performance issues and conduct root cause analysis using advanced analytics tools
• Develop easy-to-use reporting and visualization dashboards for key metrics

Qualifications

• 3-7 years of experience in performance marketing, preferably in the Medicare or healthcare industry or another insurance vertical
• Proven track record of managing and optimizing paid social and display advertising campaigns in high-value, considered purchase verticals
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights
• Experience with marketing analytics tools and platforms relevant to Medicare marketing
• Proficiency in setting up and managing campaigns in Facebook Ads Manager, Google Ads, and other relevant platforms
• Excellent project management skills with the ability to thrive in a fast-paced environment
• Bachelor's degree in Marketing, Business, or a related field (or equivalent years of experience)
• Highly quantitative mindset with a data-driven approach to decision-making
• Outstanding presentation and communication skills, both written and verbal
• Critical thinking and creative problem-solving abilities

Preferred Qualifications

• Direct experience in Medicare marketing or related healthcare fields
• Familiarity with telephony-focused marketing strategies in high-value verticals
• Knowledge of compliance regulations in Medicare and healthcare marketing
• Experience with A/B testing, audience segmentation, and conversion rate optimization specific to the Medicare market
• Google Analytics certification or other relevant marketing certifications

What We Offer

• Competitive base pay
• Performance-based bonuses
• Comprehensive health benefits package
• Professional development opportunities and clear career growth path
• Collaborative and innovative work environment
• Flexible work arrangements
• Opportunity to make a significant impact in the rapidly evolving Medicare industry

Our Culture
At Healthy Labs, we pride ourselves on our honest, fast-paced, and hardworking environment. Our close-knit team is collaborative, fun, smart, creative, and clever. We apply great system-level thinking to everything we do, maintaining a laser focus on data and leveraging technology to supercharge our marketing efforts.
We're a small, nimble team that values:

• Honesty and transparency in all our interactions
• Quick thinking and adaptability in a rapidly changing industry
• Creativity and cleverness in problem-solving
• Data-driven decision making and technological innovation
• Collaboration and teamwork to achieve our ambitious goals
• A balance of hard work and fun to keep us energized and motivated

If you thrive in a dynamic environment where your ideas can make a real impact, and you're excited about pushing the boundaries of what's possible in Medicare marketing, you'll fit right in at Healthy Labs.
How to Apply
If you're ready to join our innovative team and revolutionize Medicare marketing with precision, creativity, and data-driven strategies, we want to hear from you. Please submit your resume and a brief cover letter explaining why you're excited about this role and how your experience aligns with our needs and culture.
To comply with federal law, we utilize the E-Verify system to verify the employment eligibility of all new hires. For more information about E-Verify, please visit the U.S. Citizenship and Immigration Services (USCIS) website: E-Verify USCIS website: e-verify.gov.
Healthy Labs is an equal-opportunity employer. Healthy Labs prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Healthy Labs conforms to the spirit as well as to the letter of all applicable laws and regulations.
Job Type: Full-time
Pay: $100,000.00 - $140,000.00 per year
Benefits:

• Dental insurance
• Health insurance
• Paid time off

Application Question(s):

• Will you now, or in the future, require Visa sponsorship for employment at Healthy Labs?
• Do you have at least 3 years of experience in performance marketing, with a focus on Medicare or healthcare?
• Are you familiar with the Medicare landscape and its unique challenges?
• Do you understand the regulatory compliance requirements for Medicare marketing?
• Are you proficient in using marketing analytics tools like Google Analytics, Facebook Ads Manager, and Google Ads?
• Do you have a proven track record of optimizing paid social and display advertising campaigns for high-value, considered purchases?
• Can you develop and execute multi-channel paid acquisition campaigns?
• Are you able to create and manage detailed reports on campaign results and performance metrics?
• This position has a salary range of $100K-$140K, based on experience. Is this aligned with your salary requirement?
• Linked In Profile

Work Location: Remote