United States Job Openings

BJC HealthCare

Sr. Marketing Strategist- St. Charles County

Saint Louis

October 13, 2024

Additional Information About the Role

BJC Health Care is looking for a Sr. Marketing Strategist to take charge of marketing and communication needs at Barnes-Jewish St. Peters Hospital and Progress West Hospital.

This role interacts with department leads and hospital leadership to develop marketing strategies to support hospital goals.

Hybrid opportunity, on-site minimum of two days a week.

Overview

BJC Health Care is one of the largest nonprofit health care organizations in the United States, delivering services to residents primarily in the greater St. Louis, southern Illinois and southeast Missouri regions. With net revenues of $6.3 billion and more than 30,000 employees, BJC serves patients and their families in urban, suburban and rural communities through its 14 hospitals and multiple community health locations. Services include inpatient and outpatient care, primary care, community health and wellness, workplace health, home health, community mental health, rehabilitation, long-term care and hospice.

BJC is the largest provider of charity care, unreimbursed care and community benefits in the state of Missouri. BJC and its hospitals and health service organizations provide $785.9 million annually in community benefit. That includes $410.6 million in charity care and other financial assistance to patients to ensure medical care regardless of their ability to pay. In addition, BJC provides additional community benefits through commitments to research, emergency preparedness, regional health care safety net services, health literacy, community outreach and community health programs and regional economic development.

BJC’s patients have access to the latest advances in medical science and technology through a formal affiliation between Barnes-Jewish Hospital and St. Louis Children’s Hospital with the renowned Washington University School of Medicine, which consistently ranks among the top medical schools in the country.

Preferred Qualifications

Role Purpose

Leads marketing activities that support service line or HSO campaigns, projects and events. Works under the direction of marketing and communications leadership to lead activities related to the planning, developing, implementation and measurement of marketing, e-marketing and communications programs for the assigned service lines.

Responsibilities

Provides guidance and strategic direction to senior team leaders, and HSO and service line/department leadership and develops/implements plans using e-marketing, collateral production, social media, content development, sponsorship/partnership support and clinical service line marketing. Oversees work of other team members and shared services.
Leads planning, development and production of consumer and physician marketing materials for the organization and all its facilities, including physician outreach, patient education, and general and targeted consumer outreach. Interviews, writes, coordinates, produces and distributes marketing content; serves as editor of publications and collateral materials to ensure target messaging. Serves as liaison with HSO and department leadership.
Works with senior HSO and university leadership to prioritize service lines, analyze preference data and provide strategic oversight toward implementation of clinical service line marketing plans; provides input/recommendations on budget needs. Assists with tactical duties including research, interviews, writing, approvals, consents, production and distribution.
Identifies marketing and/or communications infrastructure needs and analyses metrics to measure ROI. Creates and implements plans to effectively address deficiencies. Evaluates effectiveness and proactively seeks opportunities for ongoing improvement. Monitors and tracks employee/consumer issues and concerns and prepares reports to support planning initiatives.
Consults with satellite facilities to ensure strategic integration via partnership; Provides direction on developing partnerships with businesses and organizations in executing the marketing plan.

Minimum Requirements

Education

Bachelor's Degree

Experience

10+ years

Supervisor Experience

No Experience

Preferred Requirements

Education

Master's Degree

Benefits and Legal Statement
BJC Total Rewards
At BJC we’re committed to providing you and your family with benefits and resources to help you manage your physical, emotional, social and financial well-being.

Comprehensive medical, dental, vison, life insurance, and legal services available first day of the month after hire date
Disability insurance* paid for by BJC
Pension Plan*/403(b) Plan funded by BJC
401(k) plan with BJC match
Tuition Assistance available on first day
BJC Institute for Learning and Development
Health Care and Dependent Care Flexible Spending Accounts
Paid Time Off benefit combines vacation, sick days, holidays and personal time
Adoption assistance

To learn more, go to www.bjctotalrewards.com/Benefits

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