WE PROVIDE FULL RELOCATION SUPPORT TO SINGAPORE FOR THIS ROLE

ABOUT THE ROLE

Hypertension and many other chronic diseases are the leading global cause of preventable early premature death. The problem is that monitoring chronic illness daily is boring, albeit a key factor in reducing long-term risk.

To address this we've built Elfie. A mobile application which leverages gamification to reward chronic disease users for regular self-monitoring and improve global health outcomes. We're growing rapdily, that's where you come in.
As Director for Mobile CRM & Engagement at Elfie, you will build and execute innovative global app-user retention & engagement strategies in the Elfie app. If our users come back to follow their treatment plan on a daily basis, they will get healthier, fact.

Do you think you have what it takes to build our global CRM/Engagement strategy and team? If so, we want to hear from you.

WHAT WE OFFER

• A permanent global contract, with fiercely competitive salary
• Relocation support to Singapore, including obtaining the Employment Pass
• Comprehensive private healthcare support from day one
• Individualised career progression and development framework
• Hybrid working - 3 days in the office
• 14 days PTO, plus national holidays off
• Performance-related bonus paid twice a year; April and October
• Brand new Mac Book and associated tech on day one
• An inclusive culture where everybody in the business has direct impact

WHAT YOU WILL DO

• Deliver top 1% user engagement performance against company and industry KPIs by leveraging all communication channels and in-app content strategy.
  


• Build and manage a strong performance-driven team of mobile engagement specialists to deliver on the role KPIs:
  
• Gamification specialists: sourcing and implementing exciting rewards (gift vouchers, technology and more)
  
• CRM specialists: user segmentation and multi-channel communication leveraging latest technology
  
• Content specialists: digital assets (image, photo, 3D illustration, videos…) and content (copyrighting, global translation)
  
• Develop and continuously refine Elfie's engagement strategy with gamification, personalized communications, and content, integrating with app features and user acquisition efforts
  
• Analyze user data to enhance engagement and loyalty, creating actionable strategies for gamification and retention
  
• Execute personalized communication strategies through in-app messaging, push notifications, and email campaigns to connect with users
  
• Manage the distribution of engaging, user-centric content (e.g., articles, videos, challenges) that educates, inspires, and motivates Elfie's patient community
  

• 6+ years of experience in leading successful mobile application engagement strategies, preferably in a start-up, in either the healthcare, wellness, or consumer technology industries
  
• Strong communication, stakeholder management, leadership, and team motivation for high-performing cross-functional teams
  
• Demonstrated expertise in gamification-related Growth Marketing at a senior, strategic level
  
• Business level proficiency in English, written and spoken
  
• Ideally, a bachelor's degree in marketing, Business, or related field.
  

WHY JOIN US?

• Strong and genuinely patient-focused company mission (see below)
• Truly global start-up with a blend of diverse cultures and backgrounds
• Excellent financial credibility and refreshingly clear future vision
• Phenomenal growth plans and an excellent company spirit
• Regular social events; our football team "Elfie FC" is taking Saigon by storm!
• Dedicated career pathways and training to support your development
• Experienced founders with 20+ years experience in digital health, software, and partnership development in both bluechip and start-up companies - and successful previous exits!

ABOUT ELFIE

Elfie is the first completely free, gamified mobile app that rewards users for monitoring their health. Our vision is to become the world's largest self-reported medical record platform, supporting all therapeutic areas in a single, gamified, and free app for maximum impact.
We have a footprint in 7 countries (Brazil, France, United Kingdom, Turkey, Egypt, Hong Kong, Singapore, and Vietnam), growing to 12 by the end of 2024 and 25 by the end of 2025.
How do we monetize?
We have 2 independent yet synergic business models:
What is our culture?
We have one single North Star at Elfie: maximising global health impact. It is a measurable KPI that is a function of the number of lives impacted and the level of impact on each individual. Everybody's KPIs across all departments are aligned with this. All our partnerships and revenue streams are also aligned with this.
We have 4 values:

• Patient-first: Whatever goes against our North Star (maximising patient health impact) is eliminated, all ideas and projects are prioritised accordingly.
• Think big: We don’t allow our fears and unknowns to limit our ambition and solutions.
• Take ownership: We are not tasked to execute a process but responsible to find a scalable solution.
• Resilience: We don’t allow challenges and setbacks to lower our motivation and commitment to our mission, regardless of any resulting discomfort

Check out the Elfie app:
for Android: https://links.elfie.co/apptester
for i OS: https://links.elfie.co/testflight-i

WHAT NOW?

Apply today for immediate consideration! Know someone who would be a good fit for this role? We’re offering a monetary reward if you refer them to us and they are successful! Contact the Talent Acquisition team for more information: