JOB DESCRIPTION:

• Lead client engagements to analyze business requirements and digital strategies, providing expert advice on analytics implementation and data-driven decision-making.
• Guide the team through crafting the right event structure and advanced tracking using Google Tag Manager and GA4 to monitor and optimize website performance.
• Develop strategy for tracking and centralizing customers data in platforms such as CRM or CDP
• Provide comprehensive reporting on key marketing KPIs such as leads, conversion rates, website traffic, and social media engagement, using visualization tools like Power BI or Looker Studio.
• Analyze user behavior data, conversion data, customer journeys, correlations, funnel analysis, and multi-channel attribution to uncover insights and drive strategy.
• Translate complex data sets into actionable business insights (Business Intelligence) to inform client strategy and drive business results.
• Create and present detailed, visually compelling Power Point presentations to convey market and consumer insights to internal teams and client stakeholders.
• Manage and mentor the team as well as continuously improve way of working, internal processes, QA checklists and projects quality
• Constantly keep up to date with the latest technology, tools and data techniques

JOB REQUIREMENTS:

• 5+ years of experience in Marketing Analytics, Data Analytics, and Conversion Rate Optimization.
• Extensive experience with Google Tag Manager and GA4.
• Proven ability to work directly with clients in English without support, demonstrating excellent verbal and written communication skills (English & Vietnamese).
• Strong expertise in using data visualization tools like Power BI or Looker Studio.
• Deep experience working with e-commerce data (add to cart, product click, checkout funnel, e-commerce conversion) and translating it into business insights.
• Ability to work independently and collaboratively within a team environment.
• Ability to manage people and projects as well as mentor and train others.
• Strong organizational, time management, and analytical skills.
• Nice to Have: Experience working for global consulting firms with exposure to various industries or large e-commerce players.

BENEFITS AND WORKING ENVIRONMENT:

• Attractive salary with bi-yearly review, 13th-month bonus, performance bonus, public holiday bonuses, birthday gift, employee service awards up to $1,000
• A clear career path with proper training courses, workshops, fully sponsored certificate exams
• Extensive AON health insurance (during labor contract) and accident insurance (during probation) in addition to the state-mandated health insurance
• Professional, flexible & dynamic working environment with colleagues of different nationalities that is open-minded, creative, supportive, friendly, and encouraging.
• Regular communication from Management on the companys strategy, development plan, and new opportunities for employees
• Opportunities to join global technical conferences.
• Bright working space with modern facilities including the newest software
• Employees and families are engaged and taken care of by the company via Trade Union activities.
• Summer vacation at 5-star resort
• Sports & cultural activities all year around to strengthen both your physical & mental health.
• NICEF - our own Charity program where our employees raise funds and help people with difficulties in Vietnam.