Property Guru is Southeast Asia’s leading Prop Tech company, and the preferred destination for over 34 million property seekers to connect with almost 55,000 agents monthly to find their dream home. Property Guru empowers property seekers with more than 2.8 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand, and Vietnam.

Property Guru.com.sg was launched in Singapore in 2007 and since then, Property Guru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 16 years, Property Guru has grown into a high-growth Prop Tech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its core markets; mortgage marketplace, Property Guru Finance ; home services platform, Sendhelper ; a host of proprietary enterprise solutions under Property Guru For Business including Data Sense , Value Net , Awards , events and publications across Asia.

For more information, please visit: Property Guru Group.com ; Property Guru Group on Linked In
Responsibilities:

• Assist in developing an overall organic acquisition strategy with particular emphasis on SEO & other growth channels like Youtube/social platforms.
• Support in identifying and prioritizing top opportunities to ensure alignment across product, content, and marketing teams through effective communication and actionable recommendations.
• Conduct experiments, perform A/B Tests to measure impact of content efforts and diagnose opportunities for optimization.
• Support content team in developing strategies and roadmap.
• Review and audit our assets (main websites) to propose potential content and code optimization. Analyse competitor websites to find the gaps.
• Leverage SEO tactics to identify key market trends and opportunities to create exposure and drive demand online.
• Work with product and tech teams to implement schema mark-ups and product changes catering to organic growth.
• Effectively use SEO tools like Keyword Tools, SEO Moz, Ahrefs, SEMRush, Screamingfrog etc. to identify technical issues & opportunities.
Gather insights and measure the effectiveness of on-site and off-site SEO activities. Work with and manage organic growth executives to achieve the targets through coaching and mentoring.

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Requirements

• At least 3 years of SEO practical experience.
• Have experience and knowledge in On Page Optimization, Off Page Link Building, Keyword Research, Content Strategy, Social Media Buzz, Working knowledge of HTML and CSS, and Technical Web Analysis.
• Have Practical experience in link building and SEO optimization. Strong knowledge of link-building tactics and SEO tools (Ahrefs, Moz, SEMRush, Majestic).
• Ability to analyze and evaluate the effectiveness of link-building activities. Capability to analyze competitor link profiles and identify improvement opportunities.
• Ability to collaborate with the content team to develop high-quality content that naturally attracts links. The ability to create valuable resources and content, such as research reports, infographics, and guides, to encourage sharing and linking.
• Ability to analyze results and visualize the outcome of SEO campaigns.
• Ability to drive execution and delivery of initiatives. Consistently HBML: Hypothesize, Build, Measure, Learn.
• Time management and organizational skills to handle multiple tasks and projects simultaneously. Planning and implementation skills for effective link-building campaigns.
• Project management skills to manage input and output of any relevant SEO campaign, liaising with in-house or external agency personnel.
• Good knowledge of Google products such as Google Analytics, Search Console, and Keyword Planner.
• Good English written and verbal communication skill is a must.

At PG, every Guru is guided by our comprehensive development map, which includes:

Core Values
Own It & Deliver It; Respect & Care for Each Other; Have Fun & Celebrate Success
Push Beyond Good; Create What's Next

Leadership Traits
Engaging in Courageous Conversations; Embracing Continuous Learning; Fostering Creative Collaborations

Property Guru Group is an equal opportunity employer committed to fostering an inclusive, innovative a learning environment with the best employees. Therefore, we provide employment opportunities without regard to gender, identity, race, religion, nationality, age, marital status, disability, or any other protected status, per applicable law. If there is anything we can do to help ensure you have a comfortable and positive interview experience, please let us know.