Australia Job Openings
Australian Council of Trade Unions (ACTU)
Digital Campaigner (Performance Marketing)
Melbourne
October 22, 2024
- Fixed term role until June 2025, working with the peak body for the Australian union movement, advancing and defending workers’ rights.
- Be part of a fast-paced digital campaigning team delivering high quality work across a range of platforms.
- The ACTU is an organisation that respects cultural and social diversity within the workforce and the community. Women, Aboriginal and Torres Strait Islander people, LGBTIQA+ and people of colour are especially encouraged to apply.
The Australian Council of Trade Unions (ACTU) is the peak union body representing almost 2 million workers and their families.
Since our creation in 1927, the ACTU has spearheaded some of the most fundamental workplace struggles in Australia’s history.
The ACTU’s role as a peak body is to encourage workers to join their union, be a national voice for our movement, and advance and defend workers’ rights by co-ordinating union campaigns, representing workers at a range of government and non-government forums and to provide industrial, policy and other support to our affiliates.
The role
Looking for a job that allows you to be creative, have fun and have an impact?
We are the peak body for the Australian union movement, and we’re looking for an experienced digital marketer to join our growing digital communications team.
As the Digital Campaigner (Performance Marketing) you will manage our political, educational and recruitment advertising across Meta, Google and other platforms as required. This role will draw on creativity, strategic thinking, and technical expertise to leverage our online presence and support the ACTU’s campaign and growth objectives
You will use your skills and experience to maximise the impact of our advertising, as well as delivering high-quality insights for decision making and identifying new opportunities.
Key responsibilities
- Manage the ACTU’s digital advertising program across Meta, Google and other platforms as required.
- Manage relationships with external agencies.
- Be across trends and new techniques in the digital advertising space.
- Use digital metrics and research tools to aid in maximising the effectiveness of our advertising and deliver reports and actionable insights.
- Be a part of the Digital Communications Team and contribute skills in other parts of the team as required.
- Demonstrated experience using Facebook Ad Manager and Google Ads.
- Understanding of conversion tracking tools and the ability to report and analyse their effectiveness.
- Keen eye for trends across digital advertising.
- Knowledge of various digital metrics and using them to make data-driven content decisions.
- A willingness to be part of a diverse and growing team.
- A commitment to improving the lives of working people across Australia.
Benefits
The ACTU will offer the successful candidate an annual salary in the range of $93,959 – $104,283 dependant on skills and experience, along with an additional 15% superannuation, annual leave loading, working from home opportunities and generous leave arrangements (including up to 5 additional days of annual leave).
To apply
Please provide a cover letter addressing the selection criteria and your suitability for the role, as well as your CV to: Emma Kingdon, Campaigns Director @ jobs@actu.org.au
Closing date
Applications for this role close on 7th November 2024 (AEST).
Digital Campaigner (Performance Marketing)
Australian Council of Trade Unions
Job posted on: October 23, 2024
Applications close: 7th November 2024 (AEST)
Salary: $93,959 - $104,283
Supporting Documents: PD Digital Campaigner (Performance Marketing)
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