Overview (Text Only): Foot Locker Asia Pacific is looking for a results-driven leader todrive the transformation of our paid media,search marketing, affiliate marketing and organic social media activities in Australia and New Zealand. This role is based in Brisbane, Australia. A successful leader in this role will be deeply familiarwith the media landscape and technology across Pacific with experience in brand and performance marketing.The individual will be a change agent, leading exciting transformative projects in their first few months in the company like: - Setting performance media budgets and channel strategy for FY2025; - Leading the offboarding of our incumbent agencies and onboarding our all-new agency; - Partnering with our agency, brand team and vendor partners (like adidas, Nike and New Balance) on compelling upper funnel campaigns; - Partnering with our agency and internal teams on all-new dashboards and reporting routines. The individual will have two direct managers responsible for Search and media campaigns and our organic social community. Responsibilities:

• Lead a roadmap for transformation of the team inclusive of new agency onboarding, technology adoption, elevated data collection and analysis, and ways of operating.

• Management of agency relationship and performance and relationships with major platforms.

• Journey planning, automation planning and creative/channel optimisation: build optimal full-funnel digital journeys to capture and retain new customers, refine target funnels and optimize creative and channel choices across Australia and New Zealand.

• Campaign insights and brand health reporting: leverage a combination of dashboards and agency/platform commissioned research to ensure the business best understands our consumers, the channels, objectives, creative and placements that make them take action and the incremental revenue opportunities we can pursue.

• Build and leverage vendor partner relationships to demonstrate media success and grow media opportunities and conduct seasonal and year-long media planning.

• Collaborate with the internal brand team on tactical brand campaigns – finessing objectives and creative best practice.

• High levels of collaboration with counterparts in Europe and North America across media, Search, affiliates, Martech and more.

• Accelerate growth through customer widening, diversification and media optimisation.

• Elevate the customer experience by leveraging local social and media channel opportunities and learnings.

• Drive productivity through efficient agency management, smooth brief intake, routine insight generation and ROI improvements.

• Lead our cross-channel attribution strategy and gradual progression away from last-click attribution.

• Leverage the power of our people by bringing the business along on our journey towards improved automation, full-funnel marketing, performance tactics and local customer behaviour and media consumption insights.

• Lead strategies for utilising first-party data within advertising and growing CRM audience through paid initiatives.

Qualifications:

• Deep media & publisher knowledge.

• Leadership experience.

• Experience managing multi-million dollar budgets.

• Experience in change management.

• Previous hands-on experience in key digital platforms including Google Ads, DV360, SA360 and social platform ad management platforms (Meta, Tik Tok, Snapchat & Pinterest) and understanding of their latest products (PMAX, Demand Gen, Advantage Shopping etc)

• Data-driven: able to analyse and optimize campaign performance.

• Strong communicator able to translate complex concepts to wider audiences and pitch for investment opportunities.

• Strong technical skillset including experience with feed management tools, CDPs and automation tools.

• Experience introducing new technologies to teams.

• Ability to translate business goals into actionable digital media strategy and meet KPIs.

• Experience in overseeing a social media manager, content strategy and audience engagement strategy is preferred or a demonstrated passion for organic social.

Benefits:

• Attractive Car Allowance
• Flexible work with WFH arrangements.
• Generous yearly bonus
• Great employee discounts
• Free on site undercover car parking
• Free access to Wellhub
• Access to Employee assistance program