Digital Content Manager


Welcome to Group Enablement


Our Group Enablement Teams are the Technology, Business Enablement, Value Chain and Replenishment experts developing new capabilities and platforms for a better retail future. We’re the crucial link between our stores and the stock they need, the IT engine moving our business forward, the strategic connectors streamlining the way we work, and the forward thinkers using tech to transform the retail experience. Uniting cutting edge technology, data and retail smarts, you’ll work behind the scenes, in the margins and across every corner of the business – to uplift our capability, amplify our collective impacts and revolutionise the customer experience.


What you’ll do

• In this key Digital Content Manager role you will be supporting product-related content across our digital channels, including the Woolworths website and app.
• As a key member of the Product Content and Data Chapter, you will be embedded in squads (Agile) as a digital content subject matter expert responsible for managing content, and the customer experience, for our customers.
You will be supporting our Chapter Lead (team leader) with a range of significant content jobs, as well as provide leadership and mentoring to other members of the Chapter. You will also oversee content workflows, business rules for platform enhancements, and data governance for our new CMS.

A typical day may include:

• Lead the delivery of complex content projects, and be our senior subject matter expert for our many internal stakeholders, such as our commercial teams.
• Manage the review and optimisation of product content and data delivery, including carrying out audits of internal processes to create efficiency gains as well support better content creation.
• Using insights from data platforms, monitor the results of our product content work to help drive strategic initiatives to optimise the experience for our online customers.
• Working with technical teams, lead the delivery of CMS improvements that will make using our platforms better. This includes troubleshooting any technical issues or ‘bugs’ and recommending solutions.
• Own the strategic direction of product content and contribute to the continuous improvement of the Woolworths digital product content standards and guidelines, to ensure product content is set up for success at each touch point.
Support the Product Data Support squad with quarterly objectives and incident management. This includes participation in Agile project ceremonies, sprints and planning.

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Who you are

• A data driven decision maker, with an eye for detail and a focus on the bigger picture.
• Ideally, you’ll have 7+ years of digital content experience, preferably in a retail environment and in positions of leadership.
• Demonstrated experience with Content Management Systems (CMS) to update website content.
• Confident influencing solutions for both internal & external stakeholders, especially at senior levels
• Passionate about both leadership and project delivery management, and about using data to make informed decisions.
• Experience in the development and delivery of digital solutions for BAU functions and portfolio programs
• Ability to work autonomously and proactively, and lead others in the team to do the same.
Innovative and forward-thinking, focused on enhancing our customer experience

Highly desirable, but not essential, training is provided:

• Experience in programming and MS Excel formulae
• Understanding of JSON structure and format
• Understanding of API Concepts and OOPS (Object Oriented Programing)
• Experience in managing business rules for Product Information Management systems, and Master Data Management
• Knowledge of our internal platforms PIES (Product information Management System), Partner Hub, AEM (Adobe Experience Manager) and Site Management.
• Demonstrated experience in Agile ceremonies.
• A strong understanding of user analytics, utilising tools like Adobe Analytics, GA 360, or Microsoft Power BI.
Experienced creating and managing the product discoverability.

What you’ll experience

• A progressive and flexible ‘Work from Anywhere’ policy that gives you more control over your work, life and wellbeing.
• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.
• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.
12 weeks paid parental leave for primary caregivers plus paid superannuation for up to 12 months while the Team Member is on parental leave - eligible from the first day of employment

Everyone belongs at Woolworths Group


Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.


We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.


You can learn more about working with us on Linked In or via www.wowcareers.com.au . #LI

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.