Digital Content Specialist


Welcome to Group Enablement


Our Group Enablement Teams are the Technology, Business Enablement, Value Chain and Replenishment experts developing new capabilities and platforms for a better retail future. We’re the crucial link between our stores and the stock they need, the IT engine moving our business forward, the strategic connectors streamlining the way we work, and the forward thinkers using tech to transform the retail experience. Uniting cutting edge technology, data and retail smarts, you’ll work behind the scenes, in the margins and across every corner of the business – to uplift our capability, amplify our collective impacts and revolutionise the customer experience.


What you’ll do


In this key role you will be supporting product-related content across our digital channels, mainly on the Woolworths at Work website.
As a key member of the Product Content and Data Chapter, you will be embedded in squads (Agile) as a subject matter expert responsible for the publishing, enrichment, and management of product data across our digital channels.
You will oversee the delivery of product content to our business customers (B2B), primarily via the Woolworths at Work website, including content workflows, business rules for platform enhancements, and data governance.


A typical day may include:

• The subject matter expert for our product content experience to achieve tribe and chapter objectives.
• Manage the delivery of new or updated shopping categories (online aisles) for our product information architecture (website navigation).
• Align the product content quarterly deliverables with campaign activity (eg, Easter and Christmas) across all digital channels to ensure the product content element is set up for success at each touch point
• Manage the integrity of the product data shared with our customers, including conducting internal audits and review of internal processes to ensure the accuracy of product information
• Collaborate with other members of the team as well as technical stakeholders on platform enhancements relating to the flow and management of product content and data
• Shape the strategic direction of product content and contribute to the continuous improvement of the Woolworths digital product content guidelines and process evolution
Using insights from data platforms, monitor the results of our product content work to help drive strategic initiatives to optimise the experience for our online customers.

What you’ll bring

• Ideally, you’ll have 4-6 years of digital content experience, preferably in a retail environment.
• Demonstrated experience with Content Management Systems (CMS) to update website content.
• Data driven decision maker, with an eye for detail and a focus on the bigger picture
• Confident influencing solutions for both internal & external stakeholders
• Ability to work autonomously and proactively manage day-to-day operations
Innovative and forward-thinking, focused on enhancing our customer experience

Highly desirable, but not essential, training is provided:

• Experience in programming and MS Excel formulae
• Understanding of JSON structure and format
• Understanding of API Concepts and OOPS (Object Oriented Programing)
• Experience in managing business rules for PIMs (Product Information Management systems), and MDM (Master Data Management)
• Knowledge of our internal platforms PIES (Product information Management System), Partner Hub, AEM (Adobe Experience Manager) and Site Management.
• Demonstrated experience in Agile ceremonies.
• A strong understanding of user analytics, utilising tools like Adobe Analytics, GA 360, or Microsoft Power BI.
Experienced creating and managing the product discoverability.

What you’ll experience

• A progressive and flexible ‘Work from Anywhere’ policy that gives you more control over your work, life and wellbeing.
• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.
• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.
12 weeks paid parental leave for primary caregivers plus paid superannuation for up to 12 months while the Team Member is on parental leave - eligible from the first day of employment

Everyone belongs at Woolworths Group


Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.


We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.


You can learn more about working with us on Linked In or via www.wowcareers.com.au . #LI

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.