Marketing Advisor Virgin Australia Business Flyer

Hello. We’re Virgin Australia. We’re the airline that’s always done things a little different. Our way. The Virgin way. We’re on a mission to make flying better than ‘nice’. And to do that, it takes a team of talented people who are passionate about customer experience, doing the right thing always, with a focus on safety – in the air, on the ground and in our workplaces. A team who values real diversity and inclusion, in a big brand with big ambitions.
This exciting opportunity focuses on promoting our Virgin Australia Business Flyer program to Virgin Australia Business Flyer members and is currently a 12 month maximum term contract role .
What you’ll be doing:

• Collaborate with stakeholders across the business including Marketing team, Revenue Management, Velocity Frequent Flyer, SME and Ancillaries teams to develop personalised and highly targeted campaigns with seamless delivery across retail, acquisition and other campaign activities.
• Co-ordinate campaign from concept through to design/copywriting, build and dispatch in a timely manner from ideation to post campaign analysis.
• Conceptualise and brief in testing and targeting initiatives across VA and VFF websites and other owned assets.
• Optimise and test automated and manual campaigns based on insights and recommendations.
• Communicate campaign progress, results and recommendations to stakeholders.
• Collaborate with external stakeholders on campaign activity, testing and targeting initiatives, and insights.
• Ensure all campaigns are in accordance with brand style guidelines and spam compliance.
• Design and advise on campaign content to engage and benefit relevant members.
• Conduct campaign reporting and evaluate campaign to continually improve campaign effectiveness. Present recommendations to key stakeholders.

You’ll be great in this role if you:

• Proven experience within a commercial environment
• Experience with campaign management and cross-channel marketing tools
• Campaign reporting and analysis
• Experience in A/B and multi-variate testing techniques
• Digital Marketing/Ecommerce/Travel experience
• Ability to prioritise tasks based on commercial needs
• Ability to work in a team environment
• Proven time and work queue management skills
• Attention to detail and accuracy
• Experience with Adobe Marketing Cloud: Analytics and Campaign, desirable

What you’ll get from us:
We’re committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to):

• Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
• Flexible working arrangements (including work hours and work from home)
• Discounts on travel insurance, car hire, accommodation and experiences worldwide
• Discounted Virgin Australia Lounge membership
• Hospitality, retail, technology, beauty services and wellness discounts
• Wellness support, including the Converge digital wellbeing platform
• A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life – physical, mental, social and financial
• Dress for Your Day – enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

Equality rules:
We’re all individuals. We love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.
Ready to apply? We’re ready to hear from you.