Australia Job Openings

iCare External

Media Lead

Sydney

FULL TIME

October 18, 2024

Permanent full-time position with a hybrid work model
Performance focused culture and collaborative environment
Salary from 139k plus super & Company Benefits on offer

About the Role
This role will develop and manage icare's media and PR strategies including driving our media response function, building and maintaining media relationships, and proactively identifying and seeding positive stories across traditional and non-traditional channels, to enhance icare's reputation, sentiment and reach with the community and key stakeholders.

Benefits

A corporate wellbeing program with subsidised gym membership, free flu vaccinations and health check programs
Access to our Employee Assistance Program
Comprehensive learning and development support aligned to icare’s Core Capabilities
Our People Awards - On-the-spot Recognition, Quarterly Values Awards & Our People Annual Awards
17.5% annual leave loading

Duties
It’s an exciting time at icare where no two days are the same; in this role, you will:

Develop and execute comprehensive media & PR plans to support communication campaigns, build reputation, and deliver on business objectives.
Identify the most effective media targets and channels to reach target audiences and stakeholders.
Monitor and analyse the media environment and trends to inform and optimise strategies and ensure maximum impact.
Manage compelling content for various channels, ensuring all content aligns with brand guidelines and messaging.
Manage reactive media activity, including journalist engagement and response positioning and development.
Work with communications partners, leads and specialists to advise on and support the crafting of compelling media artefacts (media responses, media releases, media pitches, media briefings/press kits) for distribution to various media outlets and for stakeholder events.
Help develop media 'holding lines' in case of enquiries on key issues and consult the business on emerging media risks.
Act as ‘on call’ media lead and spokesperson out of hours, on a roster basis, as required.

Skills & Experience

Bachelor’s degree in marketing, communications, media studies or related field.
At least 5 years of experience in PR, media relations, journalism, or other similar roles.
Proven experience in creating engaging content for digital and traditional media.
Strong understanding of media trends and strategies, and media management and reporting tools.
Excellent communication, writing, presentation and stakeholder management skills.
Experience in a newsroom, agency and/or corporate PR environment or in government/public sector desirable.

Culture
We know our strength comes from the diversity of our people and would encourage people with different experiences and backgrounds to apply. We are committed to our people’s development so the people of NSW can thrive.

About the Company
We care for the people of NSW, building confidence and trust so our communities can thrive. We make the complex simple, so our schemes deliver better outcomes for people and communities. Whether a person is severely injured in the workplace or on our roads, icare supports their long-term care needs to improve quality of life, including helping people return to work.

For more information about icare visit our website
icare operates a direct sourcing model so no agency introductions will be accepted
We are a Circle Back Initiative Employer – we commit to respond to every applicant
A talent pool may be created through this recruitment process

Please note that you must be an Australian citizen, permanent resident of Australia, New Zealand citizen with a current New Zealand passport or have unrestricted working rights to apply for this role.

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