Australia Job Openings
Mindshare
Mindshare | Connections Planning Manager
Sydney
September 18, 2024
We are Mindshare, a media services company that accelerates Good Growth for our clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also people and the planet.
- Build strong relationships with media lead clients.
- Develop future fit, market leading campaigns for your brands.
- Responsible for delivering planning response to brief:
- Interrogate briefs, understanding both business and communications objectives.
- Working with the strategy team to create actionable comms tasks.
- Use client and/or platform data to uncover insights to inform planning.
- Application of relevant marketing science and media planning principles.
- Addressing comms task with the relevant roles of media and channel selection.
- Exploring the tactics within each channel that unlock the objectives.
- Ensuring all work is measurable back to brand and business outcomes.
- Work with the agency village to deliver integrated campaigns across paid, owned, earned, and owned touchpoints.
- Engage with media partners to stay ahead of changes to the landscape and new capabilities of each media touchpoint.
- Engage with internal product teams including Group M proprietary product and service teams to ensure understand the relevance of their offerings to the clients.
- Deliver relevant updates to the clients including media landscape updates and new opportunities.
- Robust media planning/buying knowledge and skills with ability to utilise agency and industry tools to support planning recommendation.
- A basic understanding of the role media plays in the broader marketing plan and its impact on other areas of the business.
- A keen interest in relevant marketing science literature and its application to media planning.
- Well versed in the application of data into planning responses.
- An understanding of how brand and performance media can work together to deliver overall objectives.
- A drive to find innovative and disruptive solutions to creatively solve client challenges.
- Experience in delivering complex media campaigns with multiple stakeholders.
- Requires a minimum of 4 years of relevant experience.
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