• Build strong relationships with media lead clients.
• Develop future fit, market leading campaigns for your brands.
• Responsible for delivering planning response to brief:
• Interrogate briefs, understanding both business and communications objectives.
• Working with the strategy team to create actionable comms tasks.
• Use client and/or platform data to uncover insights to inform planning.
• Application of relevant marketing science and media planning principles.
• Addressing comms task with the relevant roles of media and channel selection.
• Exploring the tactics within each channel that unlock the objectives.
• Ensuring all work is measurable back to brand and business outcomes.
• Work with the agency village to deliver integrated campaigns across paid, owned, earned, and owned touchpoints.
• Engage with media partners to stay ahead of changes to the landscape and new capabilities of each media touchpoint.
• Engage with internal product teams including Group M proprietary product and service teams to ensure understand the relevance of their offerings to the clients.
• Deliver relevant updates to the clients including media landscape updates and new opportunities.

• Robust media planning/buying knowledge and skills with ability to utilise agency and industry tools to support planning recommendation.
• A basic understanding of the role media plays in the broader marketing plan and its impact on other areas of the business.
• A keen interest in relevant marketing science literature and its application to media planning.
• Well versed in the application of data into planning responses.
• An understanding of how brand and performance media can work together to deliver overall objectives.
• A drive to find innovative and disruptive solutions to creatively solve client challenges.
• Experience in delivering complex media campaigns with multiple stakeholders.
• Requires a minimum of 4 years of relevant experience.