• 10+ years overall Mar Com experience with at least 6+ years in B2B brand marketing or PR communications.
• Excellent oral and written communication skills in English and Chinese; capable to clearly present ideas across organization and influence others
• An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in a fast and dynamic environment.
• Skilled negotiator with proven experience in finding creative ways to do more with less and staying within budget

Amazon Global Selling is one of Amazon’s business units that helps businesses from anywhere in the world to launch a global business, reaching Amazon customers around the world and building international brands. Through Amazon Global Selling, sellers of different types and sizes can directly reach Amazon’s 300+ million worldwide active customer accounts, including 150 million+ Prime customers in overseas Amazon marketplaces; and millions of institutional buyers.
We are hiring a strategic Brand MKT Lead who will develop Amazon Global Selling brand strategy to drive awareness, consideration and activation in the cross-border ecommerce industry. This is a unique opportunity to play a key role in an exciting growing business. In this role, you will leverage market research and Seller insights to guide brand positioning and messaging development. You will spearhead and implement highly impactful branding campaigns across external and owned media channels to reinforce the leading brand thought-leadership among the Seller community. You will engage and influence cross functions and multi-tier stakeholders including business teams, Public Relations, Legal, Finance, and Marketplaces team, to together build and grow a strong brand that our Sellers trust and cherish. The ideal candidate is expected to be a forward-thinking marketer with proven record of building and developing strong brand in China.

Key job responsibilities

• Develop branding strategy for Amazon Global Selling and implement effective branding activities to reinforce thought-leadership in the cross-border industry, improve upper-funnel brand metrics and drive the general demand.
• Develop market research and Seller insights to better understand the industry forward-looking trends/insights, Seller community’s needs and wants. Leverage research findings and insights to shape the brand positioning and messaging development.
• Create, propose, implement and evaluate programs through media channels and cooperation with traditional media, social media, KOLs and owned channels to drive awareness and manage sentiment.
• Lead and collaborate with cross-functional teams and external partners (agencies, KOLs etc) to launch multiple, simultaneous brand activities that requires both strategic thinking and high-speed execution. Guide and ensure brand consistency in multi-channel communications.
• Manage annual budget and create metrics to track performances for brand campaigns; monitor regularly to understand effectiveness of brand strategy and activities, and make recommendations for continuous improvement.
• Stay updated on industry & media trends, technologies, and best practices to bring innovation and create memorable customer-obsessed branding power and experience
• Adept at marketing research, agency management and copy writing
• Result-driven and knows how to achieve campaign objectives and evaluate performance