Job Description
We are looking for a passionate, strategic thinking, business driven marketer to lead Sprite back to growth across mainland China, Hongkong and Taiwan. Sprite is one of the biggest beverage brands, was no.1 in China market, meanwhile, China is the no.1 volume contribution globally within TCCC company.
Possessing some super-powers will be essential to success. The ideal candidate will be a keen brand strategist but also has strong business acumen, an analytical supervisor but also an impactful creator, a leader of the team but also a powerful influencer.
The vision is to turn Sprite back to growth, reach its historical high. As one of the biggest beverage brands and market leader of flavor sparkling, Sprite serves the role of further developing category, building consumer love, scalable recruitment and impactful customer engagement. The vision of Sprite is both a growth driver and a profit contributor. With significant business in mainland China and HKTW the role will provide true multi-market impact.

What You’ll Do for Us

• Core focus will be to develop and execute brand growth strategies, business plans and innovations to fuel equity and market share growth.
• As the brand P&L owner, you need to manage performance and investment efficiency.
• You will need to master and own global brand architectures, persistent platform and standards, local human insights and market reality to fuel brand and business, inspire partners and deliver consistent consumer brand experiences.
• You need to fully involve and lead in E2E strategy, to make sure activation landing aligned with strategy and business requirements. And bring new initiatives to the system, especially on Social & EC knowledge, to accelerate brand and innovation growth.
• You will need to lead, inspire and develop a team of highly skilled and experienced brand managers across your brand portfolio to deliver the brand, business and innovation plans.
• You will need to find growth opportunities for Sprite consumer and weekly+ recruitment through consistency ritual building through outstanding contents, annual media strategy, integrated E2E communication strategy and system engagement.
• Portfolio strategy design and innovation development. Work with global team to lead GCM OU innovation hub.
• This will involve collaboration within the marketing function across the networked organization globally, locally and in other OU for GC&M led campaigns as well as other OU led campaigns.
• This will also require cross-functional work with Creative, IMX, Frontline Marketing, Customer Commercial and Franchise, Finance, Technical and R&D, bottler marketing and sales teams.
• Keep a finger on the pulse of consumers, customer and market. Constantly measure business performance and marketing effectiveness. Influence the system to action with speed.
• Import and export winning ideas and work across the global Flavored Sparkling and marketing community.

Qualifications & Requirements

• Experience leading development and execution of brand strategies and business plans on leading brands in China with focus on B2C and FMCG businesses. Big brands turn-around experiences and global experience is a PLUS.
• P&L owner, performance management, budget planning.
• Deeper understanding on consumer insights. Experience of brand crafting.
• Portfolio strategy management and innovation experiences.
• E2E experience, quality experience on social & EC. Customer engagement experiences.
• Multi-national company experience, leading direct and indirect teams, and working in large multi-functional and cross-geography teams.
• Solid communication skills.
• English fluency is required to effectively operate in globally networked marketing model. Chinese fluency will be ideal.

Skills:
Innovation Development

Pay Range Not Available