Position Overview:

Studio X is a bespoke agency network set up by WPP for The Coca Cola Company. It is a multi-disciplinary integrated capabilities infrastructure, that is a one stop shop for all our marketing execution in the Greater China & Mongolia (GCM) Operating Unit (OU). Looking to drive integration across creative, media, digital, social and shopper the Studio X lead will be instrumental in defining ways of working & building the data, tech, & operational infrastructure that can help us iterate, learn and scale our marketing initiatives. The role will play a pivotal role in partnering with WPP (our agency) in defining & bringing to life the most effective model to address the future needs of marketing.

Responsibilities:

Focus, Scope, & Impact:

• Lead the OU Studio X operations and the implementation of the OU Studio X agenda, while connecting and integrating it to the global Studio X network.

• Partner with capability leads (connection planners, media, digital, social, shopper, creative) in defining and delivering the effectiveness & efficiencies that can be achieve when creativity + data + media intersect. Activate these new capabilities in line with OU needs based on current campaigns and investments

• Work in close cooperation with Integrated Marketing Experience (IMX) and Operations & capabilities teams, define the capacity of Studio X based on OU calendars to execute key marketing programs for OUs and global charters

• Partner with Procurement and Agency Ops to optimize commercial to bring efficiencies to the model

• Partner with Martech to build and land new tools that help redefine how we execute shopper, creative optimization for media and the use of gen AI for content creation.

• This profile requires a healthy balance of innovative thinking and business pragmatism, to ensure we continue to challenge status quo while maximizing our return on investment

What you bring to the table:

Experience

• 10-15 years of experience across Connection Planning/ Creative/ Agency/ Marketing, Capability Management and Project Management

• Experience working in cross-functional and cross-geographical teams

• Agency experience or working internally, actively developing campaigns in different capacity (i.e. creative, media, shopper, connection planning, etc)

• We are looking for change agents that are ambitious and have a balance of creativity and business acumen, hence able to transform Marketing by bridging the future and the present, flexibility and discipline, processes and iteration, global and regional.

• Communication, influencing and negotiation skills across multiple stakeholders

• Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders

Work Focus

• Ability to provide input to brand & creative strategy

• Deep understanding of the evolved media landscape and e-commerce

• Expertise in working with different external partners (i.e.: agencies, media companies, influencers)

• Ability to work in Agile cross-functional team

• Ability to orchestrate multiple stakeholders, delivering enterprise-wide scaled bets, in a seamless fashion across platforms, systems, processes, routines etc.

• Ability to analyze complex issues and bring together multiple concepts across functions to define the strategic direction for the business.

• Ability to mobilize and champion change management across the region

What we bring to you:

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Costa Coffee, Innocent, Simply, Fairlife & Topo Chico.

• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurant

• Purpose Driven: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products.

• Global Connections: Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.

• Community of Belonging: We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviours – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Pay Range Not Available