China Job Openings
PepsiCo
GTM Manager, New Business Strategy;GTM经理,新业务策略
November 1, 2024
Overview:
- This role leads Pepsi Co Foods H2/H3 new channels/occasions growth by overall strategy/model design and implementation. Key objective is to identify opty. and develop GTM model and playbook for new channels/occasions. Reponsibilities incl.
- 1) Identify new business opportunities in new channels and occaions; define clear size of prize and PEP right to win with solid market analysis
- 2) define and upgrade new GTM model, from today’s RCD model to a multi-dimensional RCD/Service partner/Direct trade to build fit-for-purpose GTM
- 3) Develop playbook business case to launch and scale such business opportunities, deliver GTM, portfolio and activation solutions to realize business growth
- 4) drive implementation at MU level while leveraging BU resources
- Continuously assess market trends and identify new business opportunities
- Focus on new channels trends and consumer dynamics; Proactively identify new growth opportunities by creative thinking to seed for future breakthourgh ideation
- Conduct external market research, consumer and customer needs analysis, category trends deep-dive and competitor benchmark to provide fact-based insights and develop well-rounded view
- Coordinate with internal stakeholders incl. category, sales, GTM, supply chain and R&D to intergrate cross-functional inputs
- Develop GTM model and playbook for new occasions/channels for scaled expansions in MU
- Identify potential outlets and trade partner opty.
- Work with MU and BU BD teams to assess different value chain design and develop relevant business case
- Define GTM model by RCD, service partner and PEP direct trade models
- Define playbook for each AFH channel
- Compose compelling portfolio solution based on right consumer profile and needs
- Lead SLAM teams on project base for new product solutions
- Creatively come up with new channels activation solutions incl. to-trade and in-store
- Define and align with key stakeholders new channels/occasion investment model
- Enable frontline with right customer management capabilities and tools
- Compose action plan for MU and implement in frontline
- Moblize MU team with clear customer list, action plan, target and timeline
- Track and intervent business development process
- Consulting background or AFH business background is a plus for business understanding and strategic thinking
- Strong understanding of China FMCG industry and new channels opty.
- Bright, self-driven, and intellectually curious thinker who is passionate about consumer goods and its commercial agenda
- Excellent problem solving intrinsics with analytical skills and clear structured thinking to define problems and framworks
- Rich experience in AFH
- Strong & persuasive communication skills, influencing &collaboration skills
- Executive maturity, high integrity & values driven
- Strong English communication and business presentation skills, with high attention to details
- Action biased and result oriented mindset
- Strategic thinking with top-down and longer term perspectives
- Leadership and influencing skills to implement in a complex environment
New Job Alerts
Marriott International, Inc
Senior Sales Manager 高级销售经理
FULL TIME
November 19, 2024
View Job DescriptionLooking for similar job?
Amazon (China) Holding Company Limited
Operations Manager, Retail Business Services
October 10, 2024
View Job DescriptionSee What’s New: PepsiCo Job Opportunities
PepsiCo
HR Manager, China Foods Category and Foods Commercial Project; 人力资源经理, 中国食品品类及中国食品商务项目
October 16, 2024
View Job DescriptionPepsiCo
R&D Assistant Manager, Product Development, Value Added Hot; 研发助理经理,产品开发, 高价值热冲平台
October 12, 2024
View Job DescriptionNew Job Alerts
Marriott International, Inc
Senior Sales Manager 高级销售经理
FULL TIME
November 19, 2024
View Job Description