• Full accountability for project development spend and commercialisation budget proposal through Diageo innovation “Gate” process.
• Development of new product value chain and project P&L proposal through Gate process.

• Blue Label Innovation & Cultural limited editions: Global. US, GT, APAC primarily,

• XR: strong APAC play with exciting headroom to grow.
• Singleton & Talisker: APAC lead markets and Global.

• High visibility within the structure.
• Global reach and multiple in-market and global stakeholders: In-market Innovation

• Develop and implement key luxury projects for Blue label, XR, and Cultural limitededition Platforms in line with JW pipeline, as well as selected luxury projects for Single Malts in line with Malts pipeline.
• Develop world-class innovation that meets the needs of whisky consumers and customers in the lead market(s).
• Creative new concepts, activation plans through to business transformation.
• Provide strategic leadership in the development and commercialisation of new products – move effectively between strategy and operational detail.
• Lead, motivate and inspire cross functional teams and agency partners – create clarity, align, and deliver to a common goal behind key projects.
• Engage and influence global and local stakeholders.

• Leveraging consumer, shopper and customer insights
• Developing consumer and customer driven strategy
• Developing & managing all elements of the marketing mix
• Delivering successful projects by leading a cross-functional team
• Strong team player while influencing peers and executive level in both a local & global context.

Regular Shanghai 2024-11-06