Manager, Consumer Communications - Greater China & Mongolia
With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, Double Tree, Hilton Garden Inn, Hampton and many others.
If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.
Position Statement:
We are recruiting for a Consumer Communications Manager to join Hilton’s GCM regional Communications team to mainly drive our communications and PR efforts on luxury and lifestyle brands. The role will deliver strategic brand storytelling to drive preference and perception of the above-mentioned categories, so as to differentiate, modernize and grow the business.
The job requires a communications practitioner with solid PR backgrounds and experiences, the ability to collaborate effectively with teams across the organization, and being creative & results-driven.
The role reports to Director, Consumer Communications, GCM.

Position Summary:
This role will lead communications and PR for Hilton’s luxury and lifestyle brands and F&B in GCM. Key responsibilities include:

• Develop and implement annual PR strategies and plans to drive preference and perception of Hilton’s luxury and lifestyle brands in the region through robust storytelling.

• Initiate PR campaigns and activities to support major brand moments in line with brand and business priorities.

• Support key openings of luxury and lifestyle brand hotels in the region to drive media and KOL engagement and provide comms guidance with on-property marcomm teams.

• Drive always-on storytelling on earned and owned platforms.

• Build strong, meaningful relations with key consumer media outlets and KOLs in the region to generate impactful exposures on key titles.

• Develop comms and PR assets with a digital, content-first mindset

• Organize media famil trips to luxury and lifestyle hotels in the region.

• Develop and implement communications plans for F&B campaigns, e.g. Chef Month and awards to drive corp F&B reputation.

• Support other consumer comms projects as assigned.

• Manage PR agency and ensure deliverables within budget.

Direct Reports: None
What are we looking for?
Qualifications

• • Minimum of 5 years of experience in communications and public relations either from a major consumer goods MNC or a leading PR agency, or both. Experience in premium lifestyle/luxury brand PR would be an advantage.
  • Great English skills and native in Chinese mandarin.
  • Proven track record of delivering outstanding consumer-facing PR campaigns.
  • Strong, existing relations with key consumer media outlets and KOLs in the region.
  • Creative, collaborative, detail focused and results driven.

Required Qualifications

• • Minimum Education: Bachelor’s Degree
  • Minimum Years of Experience: 5
  • Management Experience (type): NA
  • Additional Requirements: Trave in the region is required as needed

What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!