Lloyd’s List Intelligence are the trusted experts delivering transparent and actionable maritime data empowering 60,000 professionals around the globe to make confident decisions that drive the safe, efficient, and lawful movement of trade by sea. Our advanced analytics, artificial intelligence, and industry expertise transform our unparalleled data into unique insight delivered through data and analytics services, news and commentary, and publications.

We have teams working across the globe in data and analytics, product management, editorial and market analysis, technology, marketing, sales, and customer success.

Role Overview:
We are seeking a Regional Campaign Manager responsible for developing, executing, and managing marketing campaigns tailored for the APAC region. This role will work closely with cross-functional teams to create campaign strategies that resonate with our target audience, drive engagement, and support revenue growth.

As a Regional Campaign Manager, your mission will be to design campaign journeys aligned with overall business objectives and regional market dynamics.

This is a full-time permanent role reporting into the Regional Marketing Manager.
This role is balanced working model, being in the office 3 days a week, between home and in our modern and centrally located Shanghai office with an excellent and a wide variety of services and transport links situated nearby.

Key Responsibilities:

• Market insights: Understand trends, customer needs, and competitive landscape in the China, Japan, India, and rest of APAC countries. There will be a secondary focus on the US market.
• Lead generation: Drive marketing qualified leads through regional marketing initiatives and generate targeted % influenced sales pipeline.
• Campaign Development and Execution: Manage the planning, writing, implementation, tracking, and measurement of marketing campaigns across digital channels and offline channels, including those unique to the APAC & US markets.
• Event Management: Manage all audience delivery, brand, and marketing logistics to execute successful events that align with campaign objectives.
• Channel Optimisation: Select and test the right mix of channels, including Email, We Chat, Linked In, Webinar and Events to drive desired customer journey and behaviour.
• Performance Optimisation: Track and report against a suite of metrics and KPIs that demonstrate campaign impact, using data to refine strategies and improve return on investment (ROI).
• Collaboration with Integrated Marketers: Work with integrated marketing team/s to drive consistency, establish partnerships with key market players and associations, and tailor strategies to local market needs.
• Sales Enablement: Translate or localise tools, content, and resources needed to support regional sales teams with pipeline generation.

What We Are Looking For:
Essential

• Language Proficiency: Proficiency in written and spoken English and Mandarin communication skills
• B2B Marketing: At least 3 years’ experience in the B2B marketing space, with exposure to AI, Data, and/or Saa S products.
• Market Insight: A good understanding of market dynamics, customer segments, and competitive landscapes in APAC.
• Analytical and Data-Driven: Proficient in analysing campaign performance metrics and using insights to drive continuous improvement
• Commercial Acumen: Strong understanding of business economics, revenue models, and profitability drivers.
• Project Management: Ability to plan, organise, and execute complex projects on time and within budget.
• Collaboration: Excellent collaboration skills, with a track record of working effectively across departments and teams.
• Communication Skills: Outstanding verbal and written communication skills, with the ability to convey complex ideas clearly and persuasively.
• Adaptability: Creativity and flexibility to pivot strategies and tactics in response to new insights, market conditions, or organisational changes.

Desirable

• Proficiency in additional APAC languages such as Japanese, Malay, Korean
• Knowledge and understanding of technology, specifically as it relates to AI/LLM.
• Previous experience in a fast-paced digital Saa S subscription business and/or at a start-up.
• Previous experience working in a PE backed business
• A degree in any discipline

Our Promise to You – Benefits

• Day off for your birthday
• Work anywhere policy (up to 4 weeks per year, subject to approval)
• Up to 4 days paid volunteering
• Mandatory benefits such as State pension, Medical insurance, Unemployment insurance, Maternity insurance, Housing fund
• Flexible benefits such as Private health and life insurance and Travel insurance

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most, but not all of the skills or experience we're looking for, please go ahead and apply. You could be just what we need!

We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

Please let us know of any adjustments we need to make for you to show us your best self.