• Data Management: Ensuring data quality, integrity, and security across various systems and platforms.
• Data Analysis: Utilizing statistical techniques and software to analyze large datasets and derive actionable insights.
• Customer Insights: Identifying patterns and trends in customer behavior to inform marketing, sales, and product development strategies.
• Reporting: Presenting findings and recommendations to senior management and stakeholders to support decision-making.
• Strategy Development: Collaborating with cross-functional teams to develop strategies that improve customer experience and drive business growth.
• Technology Utilization: Staying current with technological advancements in data analytics and customer relationship management tools.

• Bachelor’s degree in Data Science, Statistics, Business Analytics, or a related field; Master’s degree preferred.
• Proven experience (3 years) in data analysis, with a focus on customer insights
• Experience with data visualization tools such as Tableau, Power BI, or similar.
• Excellent leadership and communication skills, with the ability to present complex information in a clear and concise manner to stakeholders at all levels.
• Ability to manage multiple projects simultaneously and drive initiatives in a fast-paced environment.

• Accuracy and relevance of insights provided
• Number of actionable insights generated
• Impact of insights on campaign performance and business decisions FTUs