Digital marketing specialist

Functional area: Marketing

Country: Czech Republic

City: Prague

Company name: Atlas Copco s.r.o.

Date of posting: Oct 10, 2024

Our solutions are a key part of most industries - electronics, medical research, renewable energy, food production, infrastructure and many more. Working with us means working with the latest technologies and groundbreaking, sustainable innovations.
Join us on our journey for a better tomorrow.

Your role:

• Secure and execute digital marketing initiatives to create engagement around our products and solutions.
• Execute activities in applicable channels – focus on marketing automation to drive lead generation, localize global content for digital marketing.
• Provide sales campaigns together with Product Management team (AII) to boost No. of opportunities and sales of different AII products
• Focus on digital relationships with existing customers – opportunity for upselling during the life cycle

• Follow up on marketing campaigns in terms of lead gen
• Localize Divisional campaigns
• Nurture leads until quotation phase
• Send out information to sales engineers on decided intervals
• Develop the usage of Hubspot
• Make sure Hubspot is used in combination with digital campaigns
• Build material for identified channels – social media, emailing
• Digital communications with existing customers (Hubspot)

To succeed you will need:

• Bachelor's Degree: Typically in Marketing, Business Administration, Communications, or a related field

OR relevant Courses : Studies in digital marketing, SEO/SEM, content marketing, social media, and analytics are highly beneficial
OR relevant praxis

• 1-3 years of work experience in digital marketing or a related field.

To succeed, you will need as minimum:

• Basic knowledge of marketing automation tools (Hub Spot preferred) and digital marketing channels.
• Familiarity with content creation and the ability to localize global content for local markets.
• Strong interest in lead generation and nurturing campaigns, with a desire to learn.
• Ability to collaborate with teams (e.g., Product Management) and support sales campaigns.
• Understanding of social media, email marketing, and willingness to develop expertise in analytics and campaign follow-up.
• Strong communication and organizational skills, with a proactive, learning-oriented mindset.
• Fluent Czech language - to be able to create content in Czech
• Communicative level of English

In return we offer:

• Training and mentorship in digital marketing tools like Hub Spot and other platforms.
• Opportunities for professional development through certifications, workshops, and industry events.
• Supportive work environment that encourages creativity and career growth.
• Possibility of 2 days of home office after being fully trained
• The chance to work on exciting, impactful campaigns with a dynamic team and cross-functional collaboration.

Diverse by nature and inclusive by choice
Bright ideas come from all of us. The more unique perspectives we embrace, the more innovative we are. Together we build a culture where difference is valued and we share a deep sense of purpose and belonging.