• Building and executing rolling annual and quarterly country/region segment marketing plans and campaigns within the Corporate Framework (brand, reputation, demand creation, sales enablement, and market intelligence), aligning with corporate segment marketing plans, sales goals, digital transformation initiatives and annual budgets
• Developing and executing measurable demand creation programs that drive leads and revenue through direct and indirect sales teams.
• Collaborating with global/regional and central resources in the strategic development of segment campaigns, PR, social media, HID product literature, event displays, product positioning, value proposition messaging and digital marketing programs worldwide.
• Working with Web resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experience
• Collaborating with Demand Generation and Automation teams to build, execute, track, measure and report KPIs on all campaigns from email/database marketing to paid digital and third-party campaigns.
• Identifying enablement gaps through ongoing analysis and business review sessions with key stakeholders; accountable for creating, upholding and improving the readiness & marketing enablement process.
• Localizing/customizing contents for new product introduction deliverables based on developed positioning and messaging.
• Localizing/customizing vertical value proposition for products and solutions and campaigns.

• Ability to communicate effectively and fluently in English language verbally and in writing.
• Ability to read and interpret technical journals, specifications, international technical standards, etc.
• Proficient in MS Office applications, such as Word, Excel, Power Point, etc.
• Familiar with operating systems, such as Windows, etc.

• BA/BS degree in marketing, communications or related area
• Minimum 7 years’ experience in B2B marketing communications / demand generation / integrated marketing, background in technology, RFID or equivalent industry is a plus. CRM (SF.com), Marketing automation (Marketo), Web content management, analytics and business intelligence (Tableau, Zoom Info - reporting and analysis tools)
• Proven record of supporting sales to meet or exceed pipeline and revenue targets
• Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
• Demonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes
• Campaign-focused, responsive, creative, strategic, proactive, and hands on, with the ability to work with all levels of management in a fast-paced environment
• Experience creating and implementing proven successful demand creation, lead nurturing and pipeline acceleration programs
• Team player with cross-functional project leadership skills
• Demonstrated skills in positioning and differentiating products and services
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
• History of budget management
• Ability to travel as required

• Exceptional communication skills, both written and verbal.
• Willingness to ‘roll up sleeves’ and dive deep into tactical work when necessary.
• Good interpersonal skills, willingness to learn and continue to grow professionally.
• Strong team player and ability to work well with others.

• Empowerment: You’ll work as part of a global team in a flexible work environment, learning and enhancing your expertise.
• Innovation: You embrace challenges and want to drive ambitious change.
• Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly.