Czech Republic Job Openings

Rohlik Group
Marketing Research and Insights Specialist
Prague
November 8, 2024
Your responsibilities
- Design and execute market research studies to uncover customer behavior and preferences.
- Conduct both qualitative and quantitative research to deliver actionable insights.
- Analyze and interpret data to identify trends and provide strategic recommendations.
- Collect, synthesize, and analyze external data sources such as industry reports, competitor analyses, and scientific studies.
- Maintain a comprehensive understanding of market conditions, consumer trends, and sociological insights.
- Leverage external research to inform and support marketing strategies and business initiatives.
- Take responsibility for managing the Group Brand tracking study, including cooperation with external research agencies.
- Ensure the brand tracking study aligns with business objectives and provides meaningful insights.
- Analyze brand performance and identify areas for improvement based on tracking results.
- Share insights with the Customer Experience Tribe to support cross-functional initiatives.
- Collaborate on conducting and evaluating research that enhances customer understanding and experience.
- Provide data-driven recommendations to improve customer satisfaction and engagement.
- Work closely with the CRM team to execute internal research projects.
- Collaborate on designing surveys and research initiatives to gather customer insights from internal data sources.
- Use findings from internal research to improve CRM strategies and customer engagement efforts.
- Manage relationships with research agencies to ensure quality and timely delivery of studies.
- Oversee ad-hoc research projects, ensuring they align with strategic needs and offer valuable insights.
- Implement findings from external research to optimize marketing and business strategies.
- Present research findings and actionable insights to stakeholders clearly and persuasively.
- Develop reports and visualizations to communicate market trends, customer insights, and research outcomes.
- Utilize data analysis tools like Excel, SQL, or Tableau, or demonstrate a strong willingness to learn these tools.
Your experience
- Expertise in sociological and market research methodologies.
- Several years of experience in a market research agency or a similar role.
- Strong analytical, communication, and problem-solving skills.
- Educational background in research methodology, sociology, or market research.
- Experience with data analysis software, such as Excel, SQL, or Tableau, or a strong willingness to learn these tools.
- English language proficiency.
About Rohlik
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