• Manage a dealer network by helping to identify and drive improvements in retail performance through improvements in merchandising, local marketing and CRM.
• Monitor market retail activity and market wholesale activity within the assigned area
• Manage the dealer wholesale commitment process to maximize wholesales into the dealer, whilst properly taking into account the dealer’s inventory. Build strong partnership with the dealer by creating business and marketing plans to drive the growth and follow it up through.
• Identifying the resolving issues with the dealer that are affecting retail performance, profitability or customer satisfaction and where appropriate, drive corrective actions with the support of the other Brunswick teams (Sales Admin, After Sales, Marketing etc..)

• Responsible for Marine Trade Area analysis within the scope: identifying where the regional strengths and weaknesses are and formulating plans to strengthen the dealer network.
• Implement dealer network changes by evaluating prospective new dealers, from a retail, service, financial viewpoint to determine whether the dealer has the strengths required to operate effectively for the brand(s)
• Actively promote the brands to new and prospective dealers, to motivate and drive dealer interest and desire for the brands.

• Local product management responsibility for outboard product categories including receiving, compiling and sharing product information, planning and communicating campaigns, compiling outboard forecast and providing input for budget process, maintaining price comparison information and providing local market input for the pricing specialist.

• Maintain knowledge of the overall marine market including market forces, consumer trends, product trends, growth trends, and regional national/differences with goal of identifying revenue growth opportunities. Maintain knowledge of existing product portfolio performance and trends including wholesale sales, retail sales, pipeline.

• Support marketing in terms of local language proofreading, boat shows organization and press test

• To operate in line with company policies and procedures, especially relating to quality management system, the company ethics program and the company’s health, safety and environmental policies

• The responsibilities above are not an exhaustive list of job requirements, and the role holder will be required to perform tasks that are commensurate with the role and may be deemed reasonable by the Company.

• Sufficient field sales experience in a B to B environment.
• Sufficient technical or commercial education.
• Technical background and experience is an advantage.
• Languages: Finnish and English both written and spoken. Basic Swedish a plus.
• Positive attitude and open to new ideas.
• Customer orientation.
• Good interpersonal and communication skills – both verbal and written.
• Displays initiative and ability to work independently.
• Stress resistant.
• Available for frequent travel in Finland and The Baltic States.
• Computer skills * Microsoft Office * ERP structures.
• Driver’s license .

#Brunswick Corporation - Mercury Marine