Job Description

Key Responsibilities

• Develop and execute brand and customer experience strategies to achieve business objectives
  
• Identify key touch points in the customer journey and implement improvements to enhance the overall experience
  
• Monitor customer feedback, surveys, data analytics and external data sources to inform brand and customer experience strategy
  
• Collaborate cross-functionally with internal teams, to ensure brand and service consistency and alignment
  
• Manage the brand's visual identity, messaging, and tone across all marketing channels, including digital, print, and social media
  
• Work with Marketing to oversee the creation and production of brand campaigns, and promotions that resonate with the target audience
  
• Monitor brand performance metrics, track brand health indicators, and analyse market feedback to optimize brand initiatives and campaigns
  
• Perform any other duties as assigned
  

Requirements

• Hong Kong permanent resident status
  
• Bachelor degree holder or above in Marketing, Communications, Business, or related disciplines
  
• A minimum of 5 years’ experience in brand management, marketing or related exposure
  
• Good command in both written and spoken English and Chinese
  
• Proficiency in marketing tools, software and analytics platforms
  
• Strong project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment
  
• Interpersonal, and leadership skills
  
• Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions
  
• Creative thinker with a passion for branding, storytelling, and design