Hong Kong Job Openings
lalamove
Brand Executive (Marketing Campaign)
FULL TIME
October 16, 2024
We are looking for a Regional Marketing Executive based in Hong Kong. The ideal candidate possesses a strong background in marketing with a blend of online and offline media experience. This role requires excellent communication skills in both English and Chinese and the ability to work collaboratively across diverse markets.
Responsibilities:
- Collaborate with markets to execute marketing campaigns effectively;
- Ensure alignment of campaign objectives with brand message and tone of voice,
- Analyze and evaluate media strategies to optimize campaign performance;
- Provide insights and recommendations based on market trends and user/driver behavior.
- Track and report on campaign performance metrics, identifying areas for improvement;
- Collaborate with the acquisition team to support lead generation and user engagement efforts.
- Ensure consistent delivery of brand messages across all channels;
- Work closely with creative teams to develop impactful marketing materials.
- Maintain effective communication with internal stakeholders and external partners;
- Regular campaign updates and performance reports to management.
1. Campaign Coordination:
2. Media Strategy Evaluation:
3. Performance Monitoring:
4. Brand Messaging:
5. Stakeholder Communication:
Requirements:
- Bachelor Degree in Journalism & Communications, Marketing or Business related field, with 2-3 years of experience in marketing campaigns, media planning, and/or related fields;
- Preferably with a media agency background, or in-house marketing experience from tech/e-commerce, logistics & transportation industry;
- Regional working exposure is a plus;
- Proficient in both English and Chinese, with strong verbal and written communication skills;
- Solid understanding of both online and offline media channels;
- Familiarity with marketing metrics and platforms, strong analytical skills;
- A good team player, proactive and adaptive, and able to thrive in a fast-paced environment
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