Hong Kong Job Openings

AIA
Brand Strategy & Excellence, Specialist
FULL TIME
October 8, 2024
- Implement well-rounded social media campaigns across multiple platforms. Technically monitor performance, optimize ads, and track crucial metrics to ensure success.
- Construct engaging, platform-native content for online channels, including Facebook, Instagram, We Chat, Xiao Hung Shu, and Linked In. Supervise content calendars and ensure a detailed posting schedule.
- Engage with our online community, responding to comments and messages promptly and expertly. Address customer inquiries or concerns to foster a positive brand image.
- Work closely with cross-functional teams, including Customer and Growth Marketing, Corporate Communications, and Strategic Alliances, to align social media efforts with broader marketing strategies. Collaborate with influencers, partners, and agencies as needed.
- Stay updated on the latest trends in social media, platform updates, and standard methodologies in the industry. Find opportunities for innovation and growth in the social media space.
- Accomplish projects and initiatives within timelines and budget, ensuring adherence to Brand Guidelines, corporate guidelines, compliance requirements, and strategic direction.
- Collaborate with agencies, including creative and media agencies, as well as other vendors such as design houses, event companies, production houses, and printers. Ensure all deliverables are of high-quality standard and good value.
- Minimum of 5 years of proven marketing experience, with a focus on social media management, preferably within financial institutions.
- Proven capability to successfully implement coordinated marketing strategies in line with business objectives, using an understanding of target audience, brand positioning, and messaging.
- Excellent written and verbal communication skills in Chinese and English. Ability to collaborate effectively with internal teams, external partners, and influencers.
- Capacity to navigate a fast-paced and dynamic social media landscape. Flexibility to adapt strategies and tactics based on changing trends and platform algorithms.
- Understanding of Brand Guidelines and reputation management in the social sphere.
- Offer mentorship to social media agencies.
- Proficiency in major social media platforms and their advertising tools. Familiarity with emerging platforms and trends is a plus.
- Proficiency in crafting engaging and visually appealing content for social media platforms.
- Ability to analyze social media metrics, identify trends, and derive actionable insights. Familiarity with social media analytics tools is beneficial.
- You are required to acquire relevant licenses if your job involves regulated activities.
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