• Drive demand generation: Implement high-impact integrated campaigns and programmatic prospect engagement based on the business’ growth strategy and key segments.
• Strategy development: Build strategies to generate and convert the full spectrum of inbound and outbound demand.
• Engage new buyers: Establish methods to engage new buyers and segments with our full suite of products by leveraging best practices in targeting, messaging and positioning.
• Process Improvement: Develop processes, programs, and feedback loops that enable valuable, scalable, high impact prospect engagement.

• Sales partnership: Partner with sales and business development representatives drive adoption and success of new business growth and ensure alignment of campaigns and communication.
• Data Analysis: Leverage and analyze internal and external data sources to quickly react to regional trends and incorporate into the on-going campaign strategy.

• Campaign Execution: Execute regional marketing campaigns, working closely with the sales teams and business stakeholders to identify regional trends.
• KPI Tracking: Identify, track and report on progress of key marketing KPIs (leads, pipeline contribution, CW business influenced) and ongoing campaigns/projects.
• Collaborative Work: Work collaboratively across internal marketing teams – performance marketing, content marketing, GTM marketing, brand & design, corporate communications and more to deliver a holistic experience to prospects.
• Agency and Tech Stack Management: Work closely with 3rd party agencies and with the marketing tech stack including Salesforce, Marketo, 6sense, and more.
• Sales Pipeline Support: Support marketing’s contribution to sales pipeline through marketing generated leads and meaningfully contribute to the success of the business.

• BA/BS degree or equivalent work experience
• Excellent writer and communicator
• Very organized with strong attention to detail
• Data driven decision maker
• Superior project management skills
• Creative thinker
• Willingness to learn and understand the products, audience, and business landscape
• Works effectively with stakeholders within the revenue marketing function, across marketing functions and outside of the organization
• Ability to follow-through and thrive in a high-growth, dynamic environment
• Self-starter that can be flexible in a fast-paced environment
• Motivated team player who actively seeks challenging projects and proactively shares experiences and knowledge towards the team’s goals.
• Creative thinker who can articulate and confidently present ideas across the organization at all levels.
• Stays up to date on market trends, competitive positioning, and industry best practices
• 3-5 years of work experience in B2B marketing and demand generation
• Hybrid work model: at least 2 days in the office per week

• B2B demand generation marketing
• Saa S product marketing
• Data & analytics
• Marketing technology tools including Salesforce, Marketo and 6sense
• Strong executive presence and comfort in delivering information to senior executives