Amex

Senior Marketing Executive, Centurion

October 16, 2024

You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
An exciting opportunity to join American Express International Card Services (ICS) Hong Kong. We are looking for a creative and dynamic individual to execute and implement marketing programs and projects to drive customer engagement, with the goal to uphold Centurion’s undisputed leadership position as the world’s most exclusive and elite membership.

Key Responsibilities:
  • Manage end to end campaign execution
  • Partner with agencies, internal and external parties to develop compelling creative and program construct
  • Ensure all campaigns are correctly set up, tested and monitor effectiveness
  • Perform relevant data analysis and program result tracking
  • Support program development and execute to drive customer engagement
  • Monitor external competitive activities
  • Handle ad hoc projects and support different team members from time to time as required
  • Ensure all programs and activities are adhere to internal and external compliance requirement and operation excellence standard
  • Work closely with internal stakeholders to identify the right customers and targeting approach, track and evaluate program performance, and ensure optimal use of investment and effectiveness
  • Maintain an in-depth understanding of the target customers’ needs and preferences, including the evolving lifestyle trends for the high-net-worth segment and continuous improvement
  • Support maintenance of portfolio operations, including collaterals & stock management, budget & payment, business process control testing
  • Maintain close collaboration with internal and external stakeholders, including Travel & Lifestyle, Brand & Loyalty, Legal & Compliance, Servicing & various operation support teams, agency and business partners to share best practice and bring brand strategies, insight and measurement into action and consistent manner
  • Support portfolio performance tracking, analyze market research results to ensure the optimal use of investment dollars and to identify trends and opportunities

Qualifications:

  • University degree in Marketing / Business or equivalent
  • 4 years plus experience in marketing, product management or related experience required
  • Outward looking with keen interest on competitive landscape and the evolving lifestyle trends for the high-net-worth segment
  • Independent self-starter with a can-do attitude and a strong sense of personal accountability
  • Highly organized and detail oriented, ability to manage multiple tasks and excellent time management skills
  • Strong analytical and problems solving skills, comfortable with using Excel as an analytical tool, to build and articulate ideas based on a thorough assessment
  • Customer oriented with strong interpersonal and negotiation skills, the ability to work with external partners and cross functional teams
  • A collaborative team player with the ability to deal with change and ambiguity positively
  • Proven collaboration skills and ability to build and leverage multiple relationships in a matrix environment
  • Language proficiency in both English and Chinese (Cantonese) is a must, Mandarin is a plus

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
  • Competitive base salaries
  • Bonus incentives
  • Support for financial-well-being and retirement
  • Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • Generous paid parental leave policies (depending on your location)
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
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