Business Function Digital revolutions are set to change the way we live, work and play. That?s why we?ve spared no effort in ensuring we are at the forefront of this new generation.To support the implementation of bank?s strategy of having competitive advantage, bank needs to be able to give and communicate contextual / relevant product and solution that suitable for each customer needs. Hence, this function, utilizing the right marketing technology tools and right set of analytical knowledge will help define and optimize communication utilizing the right channel and right time to the intended audience.Responsibilites: * To create a prominent work planning.* To build a strong synergy with business team and create a significant business outcome.* Together with supporting team especially Data Analyst and Marketing to work on data and available information and produce useful insights for business team specific related to the area of nudges and cross selling activities.* Maintain a good business relationship with both external and internal parties.* To create a proper budgeting that align with bank?s strategy and ensure the execution is comply to bank?s regulation as well as regulator?s policy.* Work with external parties to get insightful data and best practice learning that can help to improve bank?s communication strategy.* Continuous review on bank?s own communication channels and make an assessment for necessary improvement.* Performing monitoring and analytic function for customer?s digital interaction within the bank?s platform.* Performing monitoring and analytic function for all cross-selling activities within consumer banking.* Perform tasks correctly and within the specified time.* Properly run all business process and procedure according to the bank?s standard.Requirements : * Minimum 3 years of experience in banking or 4 years of experience in marketing function* Good understanding in consumer banking business* Having a good negotiation skill* Having a good communication skill* Good motivational and interpersonal* Have problem solving skills* Excellent written and verbal English* Having a good sense of creativity-en