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Tickled Media
Performance Marketing Analyst [Mama's Choice]
Jakarta
FULL TIME
October 23, 2024
Mama’s Choice
, the leading natural, halal, and safe products for young Mamas and her families, currently seeks a talented individual to join as Performance Marketing Analyst.
Part of The Parent Inc., an online media company with over 29 million active readers monthly, Mama’s Choice is our venture into consumer products. With us, you’ll get both the security of a mature start-up and the excitement of a new and fast-growing venture. Our mission is for mothers to have one less worry on their motherhood journey by providing them with a wide selection of products for mom and baby - all backed with research, dermatologically tested and formulated with natural, non-toxic ingredients. Within only 2 years, we have launched >60 products and extended our presence beyond Indonesia in 5 international markets.
Due to our period of growth, we are looking for a strong addition to our performance marketing team to drive brand awareness, user acquisition and revenue. If you are a highly motivated and analytical individual who enjoys challenges and has keen interest to grow in the digital marketing space, this is the right opportunity for you!
Responsibilities:
Requirements:
Part of The Parent Inc., an online media company with over 29 million active readers monthly, Mama’s Choice is our venture into consumer products. With us, you’ll get both the security of a mature start-up and the excitement of a new and fast-growing venture. Our mission is for mothers to have one less worry on their motherhood journey by providing them with a wide selection of products for mom and baby - all backed with research, dermatologically tested and formulated with natural, non-toxic ingredients. Within only 2 years, we have launched >60 products and extended our presence beyond Indonesia in 5 international markets.
Due to our period of growth, we are looking for a strong addition to our performance marketing team to drive brand awareness, user acquisition and revenue. If you are a highly motivated and analytical individual who enjoys challenges and has keen interest to grow in the digital marketing space, this is the right opportunity for you!
Responsibilities:
- Measure, plan & execute digital marketing activities such as on Facebook Ads, Google Search, Display, Video & other digital marketing platforms
- Execute tests, collect and analyze data to identify trends and insights in order to achieve maximum ROI across all campaigns
- Maintain budget & control performance of digital marketing activities including campaign performance, content performance, creative performance and video
- Able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other objective initiatives
- Provide insights about campaign / ads performance and work closely with the other team as well as external partners to ensure best practices are implemented, execution is aligned, and campaign performance is optimised toward expected results
Requirements:
- Must be fluent in English verbally and written
- Eager to learn with a can-do, positive attitude and self-starting mentality
- Strong analytical thinking, skilled in data-driven quantitative work, excellent ability to spot patterns and interpret data into actionable insights
- Team player who is able to work on dynamic environment that requires own thinking, taking initiatives and problem-solving, equipped with strong communication skills and ability to manage multiple projects simultaneously
- Fresh graduates or professionals with less than 2 years of experience are welcome to apply (quantitative background such as engineering, maths, physics is a strong plus)
- Well-versed in performance marketing, conversion journey, and online customer acquisition
- Have a basic understanding of Facebook Ads, Google Ad Words platform and Google Analytics is a strong plus
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