Ireland Job Openings

Grant Thornton

Head of Digital Marketing

Dublin

FULL TIME

October 25, 2024

We are Grant Thornton. We go beyond business as usual, so you can too.

Grant Thornton Ireland (GT) has nearly 3,000 people in 9 offices across Ireland, The Isle of Man, Gibraltar, and Bermuda, with a presence in over 145 countries around the world, and a global network of over 68,000 people

At GT, we work as trusted advisors, bringing local knowledge and national expertise, with a global presence, to help businesses succeed – wherever they are located. We make business more personal by investing in building relationships and empowering our clients to make the right decisions for their organisation now and for the future. Whether that is working with the public sector to build thriving communities, with regulators and financial institutions to build trust, or with a diverse range of businesses to help them achieve their goals, Grant Thornton Ireland work hard to support clients to act on the issues that matter.

At GT Ireland we don’t just predict your future, we build it.

A Career at GT

Looking for a more fulfilling role in professional services? One where fresh thinking, collaboration and diversity are valued? At Grant Thornton we do things differently.

What does this mean for you?

A career in a more inclusive working environment, a more collaborative work culture, a more supported, flexible working role, more possibilities to grow and more opportunities to help shape the future for your clients. We respect and value your experience. And we want you to bring your authentic self to work and be at your best. It is how it should be.

Grow with us

At Grant Thornton, we care about our people and work hard to make you feel valued. If you are looking to deepen and develop your skills, knowledge, and experience throughout your career, then that is what you will get, and more.

Role & Responsibilities
You will lead the firm’s digital marketing strategy, focusing on driving online engagement, demand generation, and brand visibility, while supporting business growth and client acquisition. You will also oversee the integration of digital systems, ensuring alignment across platforms and teams.

Key Responsibilities:

Develop and implement a comprehensive digital marketing strategy aligned with the firm’s overall business goals, driving client acquisition, revenue growth, and brand visibility.
Lead the integration of digital platforms, ensuring cohesion and efficiency across the website, martech stack, digital systems, processes, and reporting frameworks.
Develop strategies to amplify major brand campaigns, generating high levels of client engagement and interaction.
Drive the creation and execution of a digital content strategy, ensuring content is optimised for key digital channels and aligned with overall marketing goals.
Own and manage the firm’s social media strategy, including defining goals, creating content, overseeing execution, and ensuring social amplification across platforms.
Oversee the digital marketing team’s execution of high-impact campaigns across SEO, SEM, social media, email, and content marketing.
Optimise website performance and martech tools to enhance user experience and drive conversions.
Manage relationships with external agencies, ensuring projects are delivered on time and within budget.

Requirements:

Bachelor’s degree in Marketing, Business, or a related field.
10+ years of digital marketing experience, with proven leadership in B2B environments.
Strong expertise in developing and executing integrated digital marketing strategies.
Certifications in digital marketing (e.g., Google Analytics, Google Ads) are a plus.
Experience in leading digital integration projects across multiple systems.
Proven experience in developing and executing digital content strategies.
Extensive experience managing social media channels and driving engagement through social platforms.
Data-driven approach with strong analytical skills to optimise campaign performance.
Excellent project management, communication, and team leadership abilities.
Experience with CRM and marketing automation platforms

Life at GT

Reward and benefits:

Our reward and benefits are designed to create an environment where our people can flourish. We are committed to building a culture where our people have access to the necessary benefits to help promote a healthy lifestyle and thrive.

Equity, diversity and inclusion
At Grant Thornton, we provide equitable opportunities for all our colleagues. We are a responsible, sustainable business where equity, diversity and inclusion (ED&I) is at the forefront of our workplace culture agenda, and today, we continue to build and develop on our existing ED&I structure and strategy to meet our workplace culture needs. People are at the heart of our business and teams built with varied backgrounds, racial differences, cultures, sexual orientations, religious orientations, ages, gender identities, abilities and family types present diverse viewpoints, which need to be heard and valued.

We are all at our best when we are able to be ourselves and we view integrity and authenticity as integral values to bring to our day-to-day work-life at the firm. We are excited to see the personality and perspectives you will bring to our team because we know we will all benefit from them.

Diversity of thought, background and experience enables better decision-making, improves the quality of our delivery, and helps us to meet the needs of our clients. Our firm is built on people and their ideas, so we want to hear all the new perspectives and fresh thinking you have to offer. You form the bedrock of our firm’s best-practice principles and we will champion you as leaders from day one.

Recognition:

We want to create a culture of recognition and celebrating success, by saying thank you to people who surpass our expectations and recognising the right values and behaviours. Our Shout Out recognition scheme is our way of highlighting and promoting achievements. Whether you simply want to say thank you, celebrate a special occasion or give an award for doing something exceptional, you can do all of this and more through the scheme.

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