• The main responsibility is the development of the channel plans in synergy with the marketing plan, in close collaboration with Brand Managers, Field Sales Managers (FSM), and Key Account Managers.
• Strategic challenger of local brand plans to BMs to make sure brand plans are covering the Dutch market needs.
• Define the entire trade marketing plan together with his team (responsible per channel) to beat the market and support the sell-out, trial, and brand engagement.
• Ensure a flawless communication between departments and lead the transversal meetings to create channel activations and follow-up (example: game plan meeting).
• Key stakeholder in transversal processes such as brand plans, beyond budget, business performances reviews, pre-forecasting sessions, taskforces, able to challenge both marketing an sales team in their vision if needed.
• Ensure brand activations are well executed in the different channels.
• Support of BMs for local activations when needed/local contact for key agencies.

• Manage and follow up on the activity budget for trade marketing activations.
• Define KPIs per channel and brand to support the right development of the plans.
• Challenge and support the trade terms & on-trade contracts negotiations.

• Be the market data expert, developing and leveraging data analysis to enhance various activities and processes.
  • Support business development across Belgium and Luxembourg through a data-driven channel strategy vision.
  • Monitor channel performance and implement corrective actions to meet objectives.
  • Lead category management and trade marketing projects.

• Lead and mentor a team of 2 Trade Marketing Managers specialized by channel (Retail & Convenience, Liquor Stores & E-commerce and On Trade & Prestige) and 2/3 Brand Ambassadors.

• Bachelor’s degree in marketing, Business and/or Economics
• Minimum of 5 years of a similar experience in an FMCG environment (brand management, trade marketing)
• A previous experience in the spirits and hospitality industry is a plus.
• Fluent in English, Dutch is highly recommended.
• Solution-oriented and results-driven.
• Creative and entrepreneurial mindset.
• Adaptable and open-minded.
• Proficient in strategic planning
• Strong brand sensitivity with a passion for trends and consumer understanding
• Team player with strong interpersonal skills
• Project management skills with strong ability to juggle multiple priorities.
• Strong budget and financial analysis skills (KPI setting, analysis, and follow-up)
• Preference for strong knowledge on PR, Influencers strategy, Digital and L3F (both on trade and off trade

• An excellent and market-based salary, an attractive bonus scheme, and 30 holiday days per year
• Training opportunities, and staff discount on our beautiful portfolio.
• An international working environment with an office on NDSM-Plein in Amsterdam.
• And last but not least our Convivial company outings and Thirsty Thursdays in our own bar, where you can taste the mixed arts of your colleagues.

2024-11-01 2025-10-31