Position Overview

• Responsible for researching and understanding advertising and consumer law principles across New Zealand, Australia, UK, USA and Canada
• Project managing the claims development process for all consumer advertising related claims, determining whether and how we can make claims in our key markets
• Work closely with marketing, product, commercial and compliance colleagues to develop best-in-class claims across our portfolio of consumer brands
• Work on general corporate matters. Negotiate and draft a variety of contracts, marketing and promotions agreements.

Position Impact

• Setting up our global brands to have the best chance of success, both in-store and online by developing claims that resonate with customers and provide a meaningful point of difference vs. the competition
• Working through complex legal and regulatory challenges to ensure we not only manage risk, but problem-solve to best meet the needs of the various stakeholders across the business
• Conduct comprehensive research to understand how high-risk claims can be substantiated, with a particular focus on key competitors, to ensure we can react accordingly
• Working on contracts and general corporate legal matters to ensure the company’s position is protected

Responsibilities

• Claims Strategy Development: Define and implement a global claims strategy that aligns with the brand's marketing goals and legal guidelines across all markets.
• Regulatory Compliance: Ensure that all product claims (e.g., benefits, sustainability, performance) are legally compliant with regional and global regulations in advertising and packaging.
• General Corporate Legal: Contract review, drafting, and advice. An ability to assess and evaluate a broad range of legal issues and risks and provide commercially focussed practical legal advice.
• Employee Trainings: Provide internal education and training on relevant legal issues.
• Cross-functional Collaboration: Work closely with marketing, legal, R&D, and packaging teams to validate product claims and ensure consistency across all channels and platforms.
• Consumer Insight Integration: Leverage consumer insights and market research to develop compelling and credible claims that resonate with target audiences in different regions.
• Monitoring and Updating Claims: Keep track of competitive claims and industry trends to proactively update and evolve product claims to maintain brand competitiveness.
• Stakeholder Management: Liaise with external regulatory bodies, advertising standards authorities, and packaging suppliers to ensure that all claims are approved and meet required standards globally.

Skills & Experience

• Bachelor of Laws, license to practice law in New Zealand
• 3-5+ years of legal practice experience, with preference going to candidates with a focus on consumer advertising law (Fair Trading Act, ACCC, FTC etc.)
• General corporate law experience (contracts, privacy, regulatory, etc.)
• Strong experience working with and/or for consumer brands, providing advice as it relates to packaging and advertising claims
• Excellent communication skills and ability to engage at all levels of the organisation
• Preference will be given to those who have prior experience working on consumer and advertising law internationally