Senior Coordinator, Marketing Communications

EHA Clinics

Unspecified

New

2 days ago

Location: Abuja/Lagos Nigeria.


Who We Are
EHA Clinics is a world-class comprehensive health care service provider located in Nigeria. We aim to bridge the gap between patients and healthcare services in any setting: the clinic, the home, or through innovative online and mobile solutions. All of our clinics are equipped with the latest healthcare technologies, and the most dedicated team of healthcare professionals, providing a unique range of patient-centric services.


Mission Statement
We are on a mission to deliver quality health care that is accessible, effective, and affordable. By leveraging technology and an exceptional team, we provide a superior experience, improved outcomes, and reduced pricing for our individual, family, and business members.


Core Values
CUSTOMER EXPERIENCE: We deliver ever-increasing value and convenience to our customers and ensure they are treated with the utmost respect and service regardless of income or social status.
QUALITY: We strive to improve our customers' health, families, and community. We will continuously improve our quality to provide health care services according to the best available science.
SAFETY: We ensure our staff are trained to perform their duties safely and reduce the spread of infections. Our facilities and processes are designed to ensure maximum safety for our customers.
STAFF ENGAGEMENT: We invest in the well-being, training, and development of our staff.
FINANCIAL STEWARDSHIP: We work to reduce waste and maximize value to our customers, investors, and partners.


Our services:

• Medical Services
• Research and Informatics
• Pharmacy
• Laboratory & Diagnostics
• Community Health (REACH Program)
• Telehealth and Telemedicine

MISSION OBJECTIVE
The Marketing Communications Department provides strategic and creative communications services critical to achieving the organization’s mission through fostering effective stakeholder engagement, building brand awareness, and promoting the organization's key messages. It also provides overall media support to EHA Clinics in scaling its mission.
As a Senior Marketing Communications Coordinator in our healthcare organization, you will play a crucial role in developing and executing digital and offline marketing strategies to promote our healthcare services, enhance our online presence, and effectively engage with our target audience. Your responsibilities will encompass various aspects of marketing and communications, including social media management, content creation, content writing, email marketing, media relations, event management, impact reporting, SEO, and analytics.


DUTIES AND RESPONSIBILITIES
PURPOSE

• Collaborate with the marketing team to devise and execute comprehensive communications plans aligned with organizational goals.
• Stay abreast of industry trends and competitor activities to identify optimization opportunities.
• Develop and execute marketing campaigns to promote healthcare services, events, and educational content. Plan and execute marketing and communications strategies to support outreach initiatives and events
• Engage with relevant stakeholders to align marketing strategies and communications with organizational objectives and foster collaborative efforts.

ENGAGEMENT

• Plan and execute email marketing campaigns, including creating newsletters, segmenting target audiences, and analyzing campaign performance.
• Generate engaging and compelling high-quality content for newspapers and magazines, social media, infographics, blogs, and in-clinic awareness to improve search rankings, customer engagement and drive traffic.
• Work with team to develop and execute traditional and digital marketing campaigns across various channels, including search engine optimization (SEO), search engine marketing (SEM), social media, email marketing, content marketing, and display advertising.
• Execute communication strategies for webinars, conferences, outreaches and activations.
• Collaborate on the development and execution of employee engagement initiatives to foster brand affinity.

DELIVERY

• Cultivate and maintain relationships with media outlets, acting as the primary point of contact for inquiries, interviews, and statements. Prepare and distribute press releases, media advisories, and other communications materials to promote key initiatives and milestones.
• Update and optimize website content and structure regularly to enhance user experience, organic search rankings, and traffic. Conduct keyword research and monitor SEO performance using tools like Google Analytics. Track and analyze key performance indicators related to digital marketing efforts.
• Develop messaging and provide quality assurance related to informational content and product development, including graphic designs, PPTs, fact sheets, case studies, success stories, brochures, profiles, and the preparation of talking points.
• Track and analyze key performance indicators (KPIs) to measure the success of digital marketing efforts and generate reports. Ensure all digital marketing activities comply with healthcare industry regulations, including HIPAA and GDPR.
• Conduct research on best practices and technical aspects of communications and community engagement, staying abreast of industry trends and innovations.

TARGETED SPECIALIZED KNOWLEDGE

• Bachelor's degree in marketing, digital marketing, or a related field. Proven experience of at least 4 years in digital marketing and marketing communications.
• Hands-on experience with social media in a professional setting and how to leverage social media/viral messaging as part of a PR strategy. Experienced in corporate communications and digital marketing
• Excellent understanding of the entire marketing mix Strong knowledge of healthcare industry regulations and compliance. Proficiency in digital marketing and communication tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
• Professional Certification in Marketing or Communications.
• Experience working in cross-functional and cross-geographical teams is preferred.
• 4 – 6 years of experience in copywriting and editing.
• Proficient in the use of Power Point.

Remuneration:
EHA Clinics is committed to fair and competitive compensation for its employees. We want our team members in all locations to feel valued for their unique skills, expertise, and talents and remunerated accordingly, so we can attract and retain the best and most passionate people.


Key Areas of Note
Keep up to date with relevant medical research, technology, and evidence-based medical practice by attending continuing education courses and professional meetings, reading journals, etc.
Research unusual symptoms and treatment options, through consultation with physicians and other medical specialists.


Key Skills and Attributes

• Hold Computer literacy
• Proficient in the use of Power Point, Google Workspace, Canva/any design tool.
• Excellent Communication and Customer Service
• Media Relations
• Creative storytelling abilities.
• Working Under Pressure
• Humane, Empathetic, and Supportive Bedside Manner
• Leadership and Teamwork
• Problem solving and Initiative
• Time Management and Organization
• Attention to Detail

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. The noise level in the work environment is usually moderate, but can become louder at times due to group discussions or activities. EHA Clinics is a tobacco-free environment.


Applications will be considered on a rolling basis, and close once a suitable candidate has been selected.



!->

Show more

Show less