Job Title: PPC Ads Manager
Location: Karachi, Pakistan
Salary: PKR 60,000 - 100,000 per month
Company: Eshal Corporation
Job Summary:
Eshal Corporation is searching for a PPC Ads Manager with at least 2 years of experience in managing Pay-Per-Click (PPC) campaigns. The role involves developing, optimizing, and managing campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads. The ideal candidate will have a proven ability to deliver results-driven campaigns, with a focus on maximizing ROI and achieving key performance metrics.
Key Responsibilities:

• Plan, create, and manage PPC campaigns across Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms.
• Perform keyword research and develop effective strategies to drive targeted traffic.
• Optimize ads and landing pages to improve performance, increase click-through rates (CTR), and reduce cost-per-click (CPC).
• Continuously monitor and adjust campaigns to ensure optimal performance and a high return on ad spend (ROAS).
• Conduct A/B testing on ads and landing pages to enhance conversion rates.
• Analyze and report campaign performance to ensure it aligns with business goals.
• Manage campaign budgets, making recommendations to improve efficiency and scale successful strategies.
• Stay up to date on PPC best practices, trends, and platform updates to maintain a competitive edge.

Qualifications:

• Minimum 2 years of experience in managing PPC campaigns, specifically in Google Ads and Facebook Ads.
• Proficiency in campaign management platforms like Google Ads Manager, Facebook Ads Manager, and Google Analytics.
• Experience in keyword research, ad copywriting, and audience targeting.
• Strong skills in data analysis, understanding metrics like CPC, CTR, and ROAS.
• Ability to work on multiple campaigns simultaneously, ensuring alignment with long-term strategies.
• Excellent communication skills for reporting on campaign performance and insights.

What We Offer:

• Competitive salary: PKR 60,000 - 100,000 (based on experience).
• A dynamic, fast-paced work environment with opportunities for career growth.
• Access to industry-leading tools and technologies.

Job Type: Full-time
Pay: Rs60,000.00 - Rs100,000.00 per month