Position: PPC (Pay-Per-Click) Expert
Location: Lahore, Pakistan
Company: Gulf Digital LLC
Experience: 3+ years
Job Description:
We’re seeking a results-driven PPC Expert to join our digital marketing team. In this role, you’ll
develop and implement effective pay-per-click strategies to drive high-quality traffic, optimize
campaign performance, and maximize return on investment (ROI) across platforms like Google Ads
and social media.
The ideal candidate has hands-on experience managing PPC campaigns, a strong analytical mindset,
and a passion for using data to make informed decisions. If you’re ready to create impactful ads that
align with brand goals and engage our target audience, we’d love to meet you. Please provide case
studies or examples of past campaign successes with your application.
Responsibilities:
● Plan, create, and manage PPC campaigns across various platforms, including Google Ads,
Bing, and social media channels.
● Conduct keyword research to identify new opportunities and manage keyword bidding
strategies.
● Write compelling ad copy and collaborate with designers to develop high-quality ad visuals.
● Monitor campaign performance daily and optimize to improve click-through rate (CTR),
conversion rate, and ROI.
● Track KPIs, analyze campaign data, and prepare regular reports to share insights and make
recommendations.
● Perform A/B testing on ads to identify the most effective ad formats, messaging, and
targeting.
● Stay up-to-date with PPC industry trends, algorithm updates, and best practices.
● Collaborate with the content and design teams to align ad strategies with overall marketing
goals.
Requirements:
● Proven experience (3+ years) as a PPC Specialist or in a similar digital advertising role.
● Strong understanding of Google Ads, Google Analytics, and social media ad platforms.
● Familiarity with keyword research tools (e.g., SEMrush, Ahrefs) and data analysis techniques.
● Excellent analytical skills and the ability to make data-driven decisions.
● Hands-on experience with A/B testing and optimization techniques.
● Bachelor’s degree in Marketing, Business, or a related field.
To Apply:
Please submit your resume, cover letter, and case studies or examples of successful campaigns. We
look forward to seeing your expertise in action and welcoming a driven PPC expert to our team!
Job Types: Full-time, Contract
Contract length: 24 months