Responsibilities

About Byte Dance:
Founded in 2012, Byte Dance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including Tik Tok, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, Byte Dance has made it easier and more fun for people to connect with, consume, and create content.

Why Join Us:
Creation is the core of Byte Dance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.
Together, we inspire creativity and enrich life - a mission we aim towards achieving every day.
To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At Byte Dance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve.
Join us.

About our team
Our SEA Integrated Marketing & Communication team is a dynamic group of creative minds, strategists, and marketing enthusiasts who are passionate about redefining the way people shop online. As a pivotal part of Bytedance's E-commerce Business, we work tirelessly to showcase the innovative potential of our platform, bridging the gap between users and their favorite contents & products. The team's core responsibility is to craft and execute integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. We build brand awareness, drive user engagement, and enhance the overall shopping experience.

Responsibilities:

• Design and execute social and content marketing strategies based on the types of campaigns of our E-commerce, including but not limited to: ideating, planning, and owning content, as well as creating an integrated approach to develop various content marketing formats across channels;
• Design and lead the planning, execution, and optimization of marketing campaigns across digital channels (e.g., email, social media, paid ads, etc).
• Work cross-functionally with internal stakeholders such as seller, merchant, and creator management team to identify marketing needs of each campaign and develop effective and creative marketing plans accordingly
• Coordinate with cross-functional teams (design, content, analytics, etc.) to develop campaign assets and ensure timely delivery.
• Define the benchmark setting of E-commerce market campaigns, establishing clear metrics to measure performance in customer awareness, new user acquisition, and customer experience;
• Lead efforts to analyze, report and recommend improvements to marketing strategy and implementation to continuously optimize marketing campaign performance and internal collaboration process

Qualifications

Minimum Qualifications:

• Bachelor's degree or above, at least 2 years of relevant marketing experience, E-commerce, social media, community, or brand marketing experience is preferred
• English proficiency
• Demonstrated experience in developing a creative, strategic approach to marketing campaigns for user growth and awareness
• Proven ability in coordinating different campaign stakeholders such as public relations, international brands, marketing agency, and MCN
• Strong social media exposure and marketing ability across multiple platforms

Preferred Qualifications:

• Familiar with short video and live-streaming eco-system is a plus
• Self-motivated, strong communication and project management skills, adaptable to fast-paced and changing working environment

Byte Dance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Byte Dance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.