Job opportunity - Vertiv is looking for a new Digital Email Marketing Specialist to join our dynamic team in Cluj-Napoca, Romania!


Who are we?


At Vertiv, we’re on a mission to empower the people that will power the future. From a simple swipe to life-changing medicines, from push notifications to generative AI. We design, manufacture, and service the products and solutions that keep the world connected. With $5 billion in sales, a strong customer base and global reach spanning nearly 70 countries, we are uniquely positioned to deliver greater value to our customers and create new opportunities for our people.


The role of Digital Email Marketing Specialist requires someone with excellent technical and the Digital Email Marketing Specialist will work as the Subject Matter Expert within the global marketing automation team. The professional goal of the Email Marketing Specialist is to deliver impactful email marketing campaigns that exceed industry benchmark standards. You understand the nuances of practical layout, copy, and imagery and how they fuse to elicit a response from the recipient in a digital world. You also are technically competent in using the necessary tools to execute and analyze email marketing campaigns. If this is you, we want you to join our online team to design and execute engaging digital content for our Partners.


What kind of work will you be doing?


• In collaboration with the EMEA Field Marketing team, you will select the right and most frequent data set for targeted communication based on reseller interest level or behavior. You will also use dynamic content for headers, footers, or personalization of sales/marketing contact information in emails and target-group-based content within our newsletter.
• This role requires someone with excellent technical and communication skills who can interface directly with internal stakeholders across all regions to understand their needs to administer and enhance the systems accordingly. This person will serve as the "go-to" for any support the power users require, keep current on new releases and marketing automation platform solutions, and provide training to ensure consistent global standards and governance across all regions.
• Supports the full EMEA Email schedule to our various target groups, including the approval flow and schedule with the regions (local field marketing).
• Supports all communication: campaigns, product updates or promotions, product launches, etc.
• Create and implement email sends for EMEA.
• Analysing data and results and suggesting improvements for the marcom schedule or content.
• Will work closely with the Communication Team, and if necessary, with other stakeholders, like Field Marketing, Translations Specialist, or agencies.
• Track, report, and improve all email communications.
• Undertake any other duties given by the Marketing Automation Team Lead according to job responsibilities or in compliance with the law


What Would Be the Perfect Qualifications?


• Educated to degree level.
• 1-2 years of experience with Email Marketing are desirable.
• Familiar with industry best practices (email marketing, outbound/inbound marketing, demand generation etc) – optional.
• Excellent verbal and written English language communication skills – able to present thoughts and ideas clearly and concisely to a senior audience.
• Proven experience of successfully managing projects is desirable.
• Experience with team working is mandatory.
• Familiarity with email marketing systems and medium HTML/CSS skills is optional.
• Vision, creativity, and drive to be able to spot an opportunity for enhancement with the passion and knowledge to see this through to completion.
• Self-motivated, enthusiastic individual, able to be productive in multi-cultural, virtual work environments where team members might be based in different locations.
• Positive and adaptable approach to problem-solving.
• Able to work as part of a team and to establish productive relationships with people at all levels.
• Experience of working in multi-lingual environments.


The successful candidate will embrace Vertiv’s Core Principals & Behaviors to help execute our Strategic Priorities.


OUR CORE PRINCIPALS : Safety. Integrity. Respect. Teamwork. Diversity & Inclusion.


OUR STRATEGIC PRIORITIES
• Customer Focus
• Operational Excellence
• High-Performance Culture
• Innovation
• Financial Strength


OUR BEHAVIORS
• Own It
• Act With Urgency
• Foster a Customer-First Mindset
• Think Big and Execute
• Lead by Example
• Drive Continuous Improvement
• Learn and Seek Out Development


Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to help.join@vertivco.com. If you are interested in applying or learning more about this role, please visit the company’s career page located on Vertiv.com/Careers.