Leverage your abilities and join the dynamic team of a leading group of companies in Saudi Arabia, Riyadh. This group provides a wide range of services across several industries, including construction, facility management, and food and beverage.

As a Social Media Manager with a background in baking or the bakery industry. The ideal candidate will combine their knowledge of baking with social media expertise to create engaging content, build brand awareness, and drive customer engagement.

Key Responsibilities:

• Develop visually appealing and on-brand content, including photos, videos, and written posts, showcasing bakery products and processes.
• Highlight seasonal specials, behind-the-scenes moments, and baking techniques.
• Plan, execute, and optimize social media campaigns across platforms like Instagram, Facebook, Tik Tok, and Pinterest.
• Monitor and analyze social media trends within the food and bakery niche.
• Interact with followers by responding to comments, messages, and mentions.
• Build relationships with influencers and bakery enthusiasts to expand the brand’s reach.
• Track and report social media performance metrics, providing actionable insights for improvement.
• Use data to enhance content strategy and audience engagement.
• Partner with other brands, influencers, and events for promotional activities.
• Organize online contests, giveaways, and campaigns to boost audience participation.
• Leverage your bakery expertise to craft authentic stories around the brand’s products, values, and baking techniques.

Qualifications:

• Degree in Marketing, Communications, Culinary Arts, or related fields (preferred).
  
• Proven experience of 7+ years as a Social Media.
  
• Hands-on baking experience or a deep understanding of bakery products is a must.
  
• Expertise in social media platforms and analytics tools.
  
• Photography, videography, and basic editing skills for food content creation.
  
• Strong communication and storytelling abilities.