Job Title: Lead Generation Expert (Meta & Google Ads)
Company: Gear for Growth (Pty) Ltd
Location: Remote
Employment Type: Full-time
Who We Are:
Gear for Growth is not just another startup—we’re a dynamic team on a mission to empower SMEs with the services they need to thrive. We're growing, and we’re on the lookout for a lead generation expert to work for a US client. If you’re passionate about marketing and social media and want to work from anywhere, we want to meet you!
What we are looking for:
Reporting to the Head of Marketing at a Litigation Firm in the US, the ideal candidate will have a proven track record of creating, managing, and optimizing digital advertising campaigns across Google Ads and Meta Ads platforms, as well as implementing effective SEO strategies.
This role requires a detail-oriented individual who takes initiative and is passionate about achieving marketing goals, which includes driving legal leads in the form of more phone calls, emails, contact form submissions, etc. as well as boosting the firm’s website traffic.
What You’ll Be Doing:
· Generating legal leads for business, real estate, civil, and class actions litigation
· Plan and execute targeted digital advertising campaigns on Google Ads and Meta Ads
· Optimize ad campaigns to maximize return on investment, and increase leads as well as website traffic
· Implement and continuously optimize A/B testing for all campaigns to maximize lead quality and volume
· Utilize CRM software to track and manage leads
· Conduct keyword research and implement SEO strategies to improve search engine rankings and website traffic
· Monitor and analyze campaign performance data to guide marketing decisions
· Generate clear monthly reports detailing campaign performance, budget allocation, and lead generation
· Collaborate with the Head of Marketing to optimize ad creatives and achieve marketing goals
· Stay updated with industry trends and best practices to enhance campaign effectiveness
What You Bring:
· Minimum 3 years of lead generation experience managing Google Ads, Facebook Ads, and SEO campaigns
· Proven track record of achieving results and increasing leads
· Proficiency in data analysis and reporting tools
· Experience with Customer Relationship Management platform
· Google Ads Certification and/or Facebook Certification
· Ability to work independently and take initiative to improve marketing strategies
· Strong attention to detail and excellent organizational skills
· Fluent in English
· A reliable laptop, a strong internet connection, and a home office setup that lets you work your magic.
Preferred, But Not Required:
· Familiarity with legal marketing or experience working in a law firm is a plus
· Basic design skills and strong writing abilities are advantageous
Benefits:
· Flexible schedule
· Work from home
Education:
· Bachelor’s Degree (Preferred)
Experience:
· Google Ads, Facebook Ads & SEO: 3 years (Required)
Language:
· English (Required)
Work Location:
· Remote
Why Gear for Growth?

• Freedom: Work from anywhere in South Africa—your home, your favorite café, or wherever inspires you.
• Growth: We’re all about helping you grow, with opportunities for professional development.
• Community: Join a supportive and collaborative team that celebrates success together.

Job Type: Full-time
Pay: From R20 000,00 per month
Application Question(s):

• Do you have work authorisation to work in South Africa?

Education:

• Bachelors (Required)

Experience:

• SEO: 3 years (Required)
• Meta Ads: 3 years (Required)
• Google Ads: 3 years (Required)

Application Deadline: 2024/09/30