Job Title: Creaform - Regional Manager - Korea 1

Location:Seoul, KR, 110-727

Business Unit: Creaform

Posting Date: Oct 8, 2024

Job Description: Department: Marketing
Position: Regional Marketing Manager – Korea & Ro APAC
Supervisor: Territory Marketing Manager
Location: Suwon

Main role :
In this role you will be responsible for attaining the territory marketing objectives (leads, awareness, new product introduction, operational excellence, etc.) and develop & execute the regional marketing plan for direct markets in Korea, Singapore and Thailand as well as for indirect markets in South East Asia.

The ideal candidate will have prior experience with a wide range of marketing functions; including communication, advertising & promotion, awareness campaigns, tradeshows and event planning, media relations, digital marketing and social media. The marketing manager must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines in a fast-paced environment. Reporting to the Territory Marketing Manager the candidate will work in close collaboration with the corporate marketing team and sales colleagues in the assigned regions.

Main tasks and responsibilities:

• Develop the regional marketing plan in line with global marketing objectives, regional sales, lead & opportunity generation objectives, and other regional objectives.
• Manage regional marketing budgets.
• Reach regional lead & opportunity objective (quantity & quality).
• Analyze and report regional marketing performances. Drive funnel mgmt. reporting. Ensure proper lead management and reporting in CRM.
• Manages all events in the territory: tradeshows, roadshows, product launches, sales and distributor meetings.
• Provide translation support to head office: assist the corporate marketing team in proofreading translations (brochures, web) or translating short documents (press release, paragraphs, etc.).
• Assists the corporate marketing team with digital marketing & social media efforts ; Improve SEO, SEM & SMO. Recommend placements in directories, banners, e-newsletter, and recommend new means to increase brand awareness on the web;

Additional tasks:

• Develop and maintain event-related equipment, such as stands and banners for the region;
• Manage sales documentation (print), promotional objects and apparel inventory for the region;
• Manage advertisement campaigns and placement; adapt ads developed by HQ;
• Plan and execute regional marketing campaigns that supports regional commercial initiatives;
• Drive regional PR activities in close collaboration with the corporate marketing team: press releases, success stories, etc.; manages trade press relations in the region;
• Manage partner marketing in attributed territory, along with relationships with reseller and software partner counterparts;
• Manage regional communications (internal & external), participate in sales meetings;
• Provide competitive intelligence support (competitive info, market size, market opportunities, etc); work closely with the territory sales manager and regional sales managers on collecting and analyzing market intelligence data.

Requirements :

• Bachelor’s degree in Marketing, Communications or a related field
• Past work experience as a marketing manager or similar role in Bto B industry
• Good knowledge of Naver search engine
• Korean (1st language) and English speaking and writing, excellent written and verbal communication skills

Other qualifications:

• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools and working knowledge of emailing software; Word Press, Sales Force, Pardot
• South East Asia Market knowledge and language skills are a plus